Essel group owned SITI cable which is an Multi System Operator (MSO) in Mumbai is on the verge of expanding its business and in a document pertaining to the shareholders it has asked clearance from the shareholders to approve the increase in the capital share.
The MSO has been through a rough patch recently and it put the blame on the Declaration of subscribers base and lower Average Revenue Per User (ARWU). Siti Network has pinned hopes to increase its revenue by completely implementing DAS (Digital Addressable System) and increase in the Subscribers base.
It is already said to have procured and deployed a mammoth number of STBs ( Set Top Box) which has led to a momentary loss as the investment for STBs will take some time to be realized. Siti Networks is planning to tackle this fall in the revenue by expanding its foothold in the country to the Northern and Southern regions. It is also prepping up to role its advanced Broadband based on DOCSIS 3 technology in Delhi and NCR regions in the first half of 2015.
MSOs have been blooming like never before and the Broadband services they are offering is taking a precedent owing to the higher ARPU than the Digital TV.