Reliance Communications and TELibrahma have partnered exclusively to deliver video updates and replays from the ICC World Cup cricket matches for all cricket lovers.
With this partnership TELiBrahma would deploy BluFi in stadiums and enable consumers to receive video highlights when they are watching the match in stadium.
BluFi will enable consumers to receive rich media contextual engagements on mobile for free.Consumers has to turn on Bluetooth or Wi Fi to receive free cricket videos.
This becomes the world’s first and biggest in-stadia deploymentthis tie-up will also enable consumers in BluFi locations across the country and those using intARact augmented reality browser to view highlights and action replays of cricket matches for free.
This solution is supported on more than 80% of the mobile phones in India and works across phone models, operators and geographies.
What you get
Free Video Clips of Cricket World Cup 2011 Matches.
Free Video of the Cricket World Cup 2011’s Anthem.
For users using Bluetooth for connectivity
1. As you turn on your mobile Bluetooth, you will receive a prompt message asking you to accept content from BluFi.
2. On your approval, Reliance branded application will be sent on your mobile .
3. You will receive a message, requesting you to be at the location where the content will be pushed.
4. You will keep receiving video highlights of ongoing World Cup Matches.