Reliance’s “Superior 3G” vs “Just 3G” Campaign

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Reliances Superior 3G vs Just 3G CampaignNot too late says Reliance, as it unveils an innovative TV campaign to promote its self proclaimed “Superior” 3G Network.

Operators like Tata Docomo previously have campaigned about their 3G service keeping 2G vs 3G as concept.

Reliance has taken one more step forward and has started comparing the 3G networks available across the country and calling itself as “Superior”.

For now, there are 2 commercials which are making buzz across the television media which shows off what is “Just 3G” and what isn’t.

We have posted the video below.

As we already mentioned in our previous post, Reliance’s print and digital campaigning are already on full swing. Reliance also has a big “Plus” as it is only operator after state-owned BSNL & BSNL to offer better and cheaper tariffs for their 3G customers.


At the end of the day, what really matters is the availability of 3G services across the country and whether people are really interested in migrating from 2G to 3G with the costlier 3G compatible handsets and tariff as compared to 2G.

Anyways, how is the TV commercial guys? Do comment.

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