Reliance Mobile today announced the launch of Mobile Video Application(mVDO), a groundbreaking service for its mobile subscribers which will offer Reliance Mobile users to watch, share, search and upload videos on WAP.
mVDO service will be available to users through subscription offer varying different price points for different periods of validity from a month to as less as a week. However, all prices for varying validates cost no more than Rs. 1 per day!
Speaking on the service, Mr Krishna Durba, Head VAS, Reliance Communications said, “The number of video enabled phones today far exceeds Internet Users (who have access to videos on the net through sites like YouTube etc.). Users today are extremely mobile and like having access to information and entertainment on-the-go. A platform like mVDO enables downloads, uploads and impromptu sharing – which is the need of customers today”
Mr. Rajiv Hiranandani, Co-founder & Executive director, Altruist – Mobile2Win said, “UGC content is at the heart of social networking communities and our Video UGC product is well suited to cater to the needs of the urban and rural Indian consumer who is eager to share his/her experiences with like minded people. We feel that here will be a huge uptake in rural India given that this product will be accessible to all Mobile consumers who own mobile phones and not only restricted to those 35 million who have Mobile Internet on their handsets.”