Poco to Venture into Multiple Price Segments This Year Starting With Poco X2

Poco is slowly making inroads into the Indian smartphone market again. After separating from Xiaomi, the company is all set to introduce its first phone- the Poco X2 in India on February 4. In the latest update, Poco India General Manager, C Manmohan, confirmed that the brand would venture into different price segments and the journey will begin with the Poco X2 as early as next month. Furthermore, Poco said that it would not look at building ‘full-fledged ecosystem’ like Xiaomi, instead, it will focus on launching accessories. The Poco F1 was the first smartphone from the company launched way back in 2018 as a sub-brand of Xiaomi. However, Poco is now an independent brand and it will take on Xiaomi as well in the Indian market.

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Poco to Launch New Smartphones Across Different Price Brackets

Speaking with ET Telecom, C Manmohan confirmed the company’s plans of expanding the horizon. “We are planning to expand the horizon and bring products across price points,” he said to the publication. He also added that all the Poco employees as based in India and all its phones would be launch in India first before heading to global markets. In fact, the upcoming Poco X2 is also making its debut in India first. In other markets, the Poco X2 may be termed as Pocophone X2.

As we already reported, Poco will use Xiaomi’ supply chain in India, similar to how Realme and OnePlus use Oppo’ manufacturing facility in the country. “Sales, marketing, and product teams will be under the Poco team in India. Wherever economies of scale can be achieved, we will continue to leverage Xiaomi’s strengths in India in the areas of after-sales and supply chain,” Manmohan further added.