Orange will use its 5G Standalone (SA) 5G+ network to offer an immersive Augmented Reality (AR) experience in selected stores in six Spanish cities. According to the official release, the multiplayer AR experience will feature a virtual representation of Atletico Madrid coach Diego Simeone nicknamed "El Cholo", inviting users to take part in a simple game on their smartphones.
Also Read: Orange Spain Successfully Tests OpenRAN on 5G SA Network
Select Store Locations
Orange said the experience will be available on October 26 with two sessions at 7 pm and 8 pm, on the facades of the selected stores at the following store locations: Pamplona store - Avda Carlos III, Castellon store - C Ruiz Zorrilla, CC Torre Sevilla Plaza Alfredo Sanchez Monteseirin (Triana entrance to Torre Sevilla), Madrid store - Puerta del Sol, Barcelona store - Plaza Catalunya, and Valladolid store - Santiago Street.
How to Participate
To participate, users will need to download the Orange Augmented Reality app. Once they have downloaded the app, they can point their phone at the facade of one of the selected stores and will be able to enjoy this new virtual show experience through their mobile phones.
Also Read: Orange Spain Expanding 5G+ Network to 30 More Locations by Mid-2023
Experience Powered by Orange 5G+ Network
The experience is powered by Orange Spains 5G+ network, Google Geospatial and Unity AR, which links Google's geolocation and 3D maps in real-time to be able to locate virtual elements in the real world.
This allows for a unique multiplayer augmented reality experience, where users can discover the Orange High Entertainment Center from different locations in cities in Spain simultaneously, said the company.
Orange's augmented reality experience is an example of how 5G+ technology can be used to create new and innovative experiences for customers.
