Ola cabs added another feather to its cap by announcing the launch of Ola Wi-Fi, a proprietary experience from the company’s innovation labs, that allows users to auto connect to Wi-Fi in an Ola cab without having to enter credentials every single time.
The auto-connect Wi-Fi service will initially be available for free on Ola Prime but will soon be included in all categories including Micro, Mini and Auto-rickshaws available on the Ola app. Riders with a one-time authentication on their phones, can use Ola Wi-Fi on their devices without having to key in login credentials and passwords in subsequent rides, staying connected with Ola’s secure network whenever they take a ride.
“Ola Wi-Fi addresses the need for consumers to be connected to the internet while on the go, without the hassles of having to use unique credentials every single time. With over 40 minutes spent on an average cab ride in Indian cities, an auto-connect Wi-Fi experience can make every Ola, the ‘third place’ for consumers, beyond their home and workplace. We are ushering in a digital revolution in the country that has the potential to transform the experience of mobility for a billion Indians in the time to come,” said Raghuvesh Sarup, Head of Categories & Chief Marketing Officer.
Going forward, Ankit Bhati, Co-founder & Chief Technology Officer at Ola added, “We are thrilled to bring our proprietary Ola Wi-Fi experience to users, changing the way they will stay connected on the move. As part of Ola’s Innovation Labs, this first of its kind experience is in line with the Government’s initiatives of Digital India and owes inspiration to large projects like free Wi-Fi in railway stations. We also see this as the beginning of connected cities, with hundreds of thousands of vehicles connecting millions of users on the go!”
Over 200TB of data was consumed on a monthly basis by riders of Ola Prime, which was earlier making available high speed Wi-Fi in-cab with a standard authentication process. 65% customers who chose Ola Prime, connected to the in-cab Wi-Fi. With auto-connect Wi-Fi innovation, Ola foresees a massive surge in adoption, given the unmatched customer experience for users while on the move.