Motorola not going to follow offline sales model anytime soon

With the changing times, we are witnessing many tech giants opening their own physical retail stores to follow the offline sales model. The move is being seen as a leap from online sales to offline, manufacturers are trying to tap the growth in both the arenas. However, Motorola does not have any intentions to follow the same route, the company plans to stick to its good old sales model. Company’s India business head, revealed in a recent interview with Times Of India, that they have no plans to sell their smartphones via physical stores in India and intend to keep the present sales model in functioning, that means that the company will continue sales with its exclusive online partner Flipkart.

Motorola

Not long ago, Motorola also started its first bricks-and-mortar store known as “Moto Care” in India. It is the first store that the company has opened at Jayanagar in Bengaluru, it is an open store of Motorola where customers can simply walk-in and check out the product profile. The Moto Care store displays smartphones, accessories and also provides repair facilities.

Motorola’s India Business Head, Amit Boni spoke about company’s future plan, he said, “It is important that when you take a strategic bet, you stand by it and make it work. That’s what we are doing with the Flipkart partnership. You need to look into other channels of sales only when your present channel is not sound enough,” he said. “We believe that there’s a certain set of customers who wants to see the device before buying it. We are making sure that we are opening up to them too,” he added further.

The company also intends to open up more Moto Care stores across India in the coming days.

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shashi
April 2, 2015 5:29 pm 5:29 PM

Expecting Motorola To bring Store in ‘Inorbit mall or in Vashi anywhere. This is enough to offer differentiation Stergy by keeping low cost with online model. Bye going Offline they may endup paying Diff amt to local dealers or store guys. That why they called is as a Loss Leader/Low cost Leader in Market

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