Mobile Voice and Data Tariffs May Go Up Every Year, says Marten Pieters – Vodafone India CEO & MD

Country’s second largest mobile service operator in terms of  subscriber base, Vodafone India expects Voice calls and Data services rates to go up every year, because with lower tariff, operators may not be sustainable any longer in the telecom industry.

In an interview to Press Trust of India, Vodafone India’s  Managing Director and Chief Executive Officer, Marten Pieters said “We have lower tariffs for 18 years against inflation of 8-9 per cent per year. Now, can you do that forever? No you can’t, So the point has come where lowest has been seen, we will have to increase our tariffs every year depending on cost levels.”

Marten Pieters also said that going forward 2G data rates and 3G data rates in India will be at same level indicating a further hike in 2G mobile Internet rates by Vodafone and some operators.

As earlier we shared on TelecomTalk, on October 2 and October 3, 2013 Vodafone India, Airtel and Idea Cellular increased 2G mobile Internet (GPRS Packs) rates by 25-30%.

“We started 6-7 times high tariff rate when we opened up 3G network. It is now back to 1.5 to 1.6 times of 2G data rates. It over time will come together. But it can’t come over time just by lowering 3G tariff, it needs to also see increase of 2G tariffs. Once it is equal, it doesn’t matter to customer anymore. My assumption is that our price increase will always be lower than inflation but you can’t of-course forever keep lowering your prices, its impossible, Pieters said.

India has still the lowest tariffs in the world. I think there is only one country which is coming closer, which is China. The only difference being that in China, there are only three operators, they are very profitable and they invested last year USD 55 billion in telecom infrastructure. We did USD 5 billion, so what’s better for the country,” Pieters added.

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76 Comments on "Mobile Voice and Data Tariffs May Go Up Every Year, says Marten Pieters – Vodafone India CEO & MD"


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Vodafone India
November 18, 2013 2:11 pm 2:11 PM

Hi Prasad,

Kindly share your current and alternate contact numbers with us in the following link. We will be glad to assist you.

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November 16, 2013 10:16 pm 10:16 PM
Every year! Vodafone 3G 30 days pack for 300MB costs Rs.99/-. So it means 10 MB per day of usage or it also means 3Rs per MB. 10 MB usage is nothing in 21st century. A 3-4 min HQ youtube video will blow the data to 15 MB. There are other packs but for college students they are above the budget. The Vodafone pack is worth as it quickly connects to the Internet with a decent 3G bandwidth experience. But increasing the prices is not an option. Reduce the spendings on marketing! And that too after increase in 2G prices.… Read more »
November 16, 2013 2:43 pm 2:43 PM

Vodafone is d worst network … Hyderabad……it gives all cheep offers which are useless for the people .
Tag line “Just doing Bakeras” Vodafone.