FreeCharge, India’s leading digital platform for recharge and utility payments has announced a partnership with Shoppers Stop, the fashion retailer. The partnership will enable the customers to use their FreeCharge Wallet to make payments at all 74 Shoppers Stop stores across the country as well as on its online store. The facility will also be available in the group companies of Shoppers Stop Ltd., such as 17 outlets of HyperCity, 95 stores of Crossword and 19 stores of HomeStop across India.
Commenting on the partnership, Govind Rajan, Chief Operating Officer, FreeCharge and Chief Strategy Officer, Snapdeal said, “It is an honor to partner with a hallowed brand like Shoppers Stop. We are excited to redefine the shopping experience at Shopper Stop with the FreeCharge Wallet. FreeCharge Wallet is a step jump in the payment experience – faster, more secure and more rewarding than any other form of payment including cash. This partnership will allow our 87 million users to get the best of shopping experience at Shoppers Stop. We envision the future of payments to be digital and it is going to be all pervasive.”
Mr. Govind Shrikhande, Customer Care Associate & Managing Director, Shoppers Stop Ltd. Said that the initiative is due to the rise in the popularity of digital wallets in the country. “We are delighted to partner with India’s leading digital payment platform. With the addition of the FreeCharge wallet, our customers will now have multiple payment options for a smooth, fast and convenient shopping experience. We strongly believe that this alliance with FreeCharge will give a significant fillip to the growth of our omni-channel business,” he said.
Shoppers Stop’s recently announced a partnership with Snapdeal too. This newly established partnership with FreeCharge will better its customer experience.
“The partnership with Shoppers Stop is a testimony to the commitment of both brands to offer a best in class customer experience. With this partnership we bring together the best of retail and digital payments to create a seamless transaction experience for consumers both in the online and offline world. We plan to roll out some exclusive customer experience and customer delight features never before seen in the market,” Sudeep Tandon, Chief Business Officer, FreeCharge added.