JioPhone Next Price Doesn’t Justify Company’s Aim

JioPhone Next

The JioPhone Next has been revealed in India and will come for Rs 6,499. The company has chosen to go with a rather high price than the market expectations. The whole aim of the JioPhone Next was to bring a super affordable Android smartphone for the Indian market with a strong software experience. While I can’t comment much on the software experience at the moment, there’s one thing that is pretty unsettling – the price of the JioPhone Next.

  • Make Telecom Talk My Trusted Source
  • Source of Google
  • Source of Google

The price at which the JioPhone Next has been revealed is the same price where other entry-level Android smartphones are present as well. Jio was expected to use the JioPhone Next as a lever for moving the 2G phone users in India to 4G devices. Chairman and MD of Reliance Industries Limited (RIL), Mukesh Ambani, has multiple times shared his vision of 2G Mukt India. But the price of the device doesn’t justify the company’s aim.

JioPhone Next Price Exorbitant for Many

The device would have made a compelling case if it was priced around the Rs 5,000 mark. With the EMI schemes, customers will have to pay Rs 1,999; add to this the processing fee of Rs 501. It will make the upfront price of the smartphone Rs 2500. The EMI schemes also involve data and voice calling benefits. Either of the schemes asks the customer to at least pay more than Rs 7,000 or more for the smartphone. Some schemes take the amount to be more than Rs 15,000 at the end.