Reliance Retail’s JioFi Continues to Dominate the Data Card Market With 91% Market Share: CMR India

The shipment of Indian Data cards market grew to 4 million (16%) over 3.4 million in 1Q CY2017. The market witnessed 614% growth from 2Q CY2016 to 2Q CY2017 according to CMR’s India Data Cards Monthly Market Review released earlier today.

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The report reveals that Reliance Jio has transformed the data card market in India. Reliance Retail’s JioFi that is procured from multiple OEMs accounts for 91% of market share, whereas Huawei only at 3% in the Data Card segment, 2Q CY2017. Further, LTE/4G data cards affirmed its top position with 17% sequential growth, 2Q CY2017 in case of units shipped.

The launch of consecutive free data services followed by availability of Mi-Fi data cards at different prices along with aided the consistent growth of Reliance Jio with 91% during the same time period, says CMR India.

When it comes to 3G data cards, they showed a decline of 61% in 2Q CY2017 as compared to 1Q CY2017. The LTE/4G based Mi-Fi devices market share stood at 97% at the end of 2Q CY2017.

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The other vendors’ market shares are stagnant by 3% from the last two quarters. The units shipped of Alcatel witnessed the fastest growth of 522% in 2Q CY2017, whereas ZTE and D-Link shipments registered a decline of 21% in case of former and 82% in case of latter respectively. Among Reliance Jio offered MiFi devices, M2S continued to be country’s fastest selling model. JMR1140 stood second while JioFi ranked third.