India’s growing population of Smartphone users now spends more time on entertainment and internet based content than on voice calling and text messages finds the newly formed strategic alliance between Nielsen and Informate Mobile Intelligence.

The average Smartphone user spends 2.5 hours a day using their phones with 72% of their time spent on activities such as gaming, entertainment, apps and internet related content.

Only 28% of their time is now used for voice calls and text messaging.

Key Findings by Nielsen Informate Mobile Insights

• Smartphone users in India are using their phones for more than 2.5 hrs per day, of which communication (calls, SMS, emails) accounts for only 28% of usage.
• Younger Smartphone users (15-25 yr olds) spend more than 3 hrs per day on their phones and spend 60% of the time on entertainment & browsing e.g., gaming, surfing the net and multimedia.
• 68% of 15-24 year olds used a chat app last month as compared to 42% for the 31+ year olds.
• Data usage for 3G users was close to 44% more than 2G users.
• An Android user installs an average of 19 apps in a month compared to 10 apps for a Symbian user.
• 84% of Android users played a game in the last month compared to 59% for Symbian users.
• Apps and gaming behavior by Operating System.

	Android™ Users	Symbian™ Users
No. of App downloads in a month	19	10
Gaming Usage	84%	59%
Primary Download Location	Android Market App	Ovi Store Site