Indian Smartphone Users Spend More Time on content Than on Voice & SMS

Indian Smartphone Users Spend More Time on content Than on Voice & SMSIndia’s growing population of Smartphone users now spends more time on entertainment and internet based content than on voice calling and text messages finds the newly formed strategic alliance between Nielsen and Informate Mobile Intelligence.

The average Smartphone user spends 2.5 hours a day using their phones with 72% of their time spent on activities such as gaming, entertainment, apps and internet related content.

Only 28% of their time is now used for voice calls and text messaging.

Key Findings by Nielsen Informate Mobile Insights

  • Smartphone users in India are using their phones for more than 2.5 hrs per day, of which communication (calls, SMS, emails) accounts for only 28% of usage.
  • Younger Smartphone users (15-25 yr olds) spend more than 3 hrs per day on their phones and spend 60% of the time on entertainment & browsing e.g., gaming, surfing the net and multimedia.
  • 68% of 15-24 year olds used a chat app last month as compared to 42% for the 31+ year olds.
  • Data usage for 3G users was close to 44% more than 2G users.
  • An Android user installs an average of 19 apps in a month compared to 10 apps for a Symbian user.
  • 84% of Android users played a game in the last month compared to 59% for Symbian users.
  • Apps and gaming behavior by Operating System.
  • Android™ Users Symbian™ Users
    No. of App downloads in a month 19 10
    Gaming Usage 84% 59%
    Primary Download Location Android Market App Ovi Store Site

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5 Comments on "Indian Smartphone Users Spend More Time on content Than on Voice & SMS"


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October 5, 2011 7:27 pm 7:27 PM

same here

October 5, 2011 5:30 pm 5:30 PM

Really true!!! In my smartphone with bsnl 3g I really like to spend time with various online games and interesting soft wares.

October 5, 2011 3:09 pm 3:09 PM

I hope that would give some light and direction to BLIND THIEVES like airtel and the gang to utilize the right thing to make money rather than LOOTING the customers’ balance for RUBBISH VASes, hope they read this article and do the right thing.