IMImobile & Airtel Launches Voice-based VAS Cell Shakti

By June 24th, 2010 AT 6:22 PM

IMImobile, the global technology partner for telecom operators, today announces the launch of “Cell Shakti”, a specialized mobile VAS offering for Airtel GSM mobile service users in Andhra Pradesh telecom circle.

IMI Mobile claims “Cell Shakti” is a unique product that focuses on the rural segment offering various services to the rural population. Cell Shakti aims at empowering this section of the population with valuable information primarily on IVR based services which include Weather Info, Health Care, Mandi Bhav, Educational Info and Information on Basic Law & Order for the benefit of the rural mass in India.

Airtel Subscribers can call 52345006 to subscribe to Cell Shakti. User can also listen to the live updates in Telugu on their mobile by dialing 52345006. The subscription charges for this service will be Rs. 1 per day.

Madhavan Iyer, Vice President Managed Services of IMImobile, speaking on the launch of Cell Shakti said, “Through Cell Shakti we plan to inform, empower and help bridge the digital divide in the rural markets. By giving reliable and comprehensive information on mobile on the key aspects of rural life, we aim to improve lifestyle productivity and earnings of the rural people. We strongly believe that with Cell Shakti services, we would be contributing in a small way towards empowerment of the rural population in India.

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