Idea Cellular today said that its 4G LTE services will go live shortly and as part of its 4G pre-book registration, it is offering 1GB-4GB data free. The company has recently acquired spectrum in the circles of Gujarat and Uttar Pradesh (West) from Videocon Telecom in a Rs 3,310-crore deal, which will help Idea to launch its 4G services in the areas.
Industry experts are of the view that the deal will give the much-needed push to Idea Cellular for launching 4G services. With this arrangement, Idea’s 4G (LTE) spectrum footprint will expand to 12 service areas covering over 75% of Idea’s current revenue and over 72% of existing 170 million quality subscribers on VLR.
The agreement is for a quantum of 2x5 MHz contiguous blocks of 1800 MHz in each service area, with right to use spectrum until December 2032, which Idea Cellular intends to use for deployment of 4G (LTE) services in these service areas.
The 12 circles currently contribute 60% of the Indian telecom industry mobility revenues. After completion of this transaction, Idea would have full range of Mobility Services across 2G (GSM), 3G (HSPA) and 4G (LTE) technologies in all of its 8 leadership markets of Maharashtra and Goa, Kerala, Andhra Pradesh and Telengana, Madhya Pradesh and Chhattisgarh, Haryana, Punjab, Gujarat and Uttar Pradesh (West).