Idea gains the trust of 1 Crore customers in Kerala, Plan to launch 4G LTE in early 2016

Idea Cellular; has now achieved an unprecedented milestone in the history of the circle by registering over 1 Crore customers on its network in the state.


Having established the largest mobile network Idea is now readying to launch 4G LTE services in Kerala in early 2016. The company plans to add 4200 cell sites in FY16 to close the financial year with over 15,000 cell sites and thereby enhancing the experience of 1 crore customers on 2G,3G and 4G LTE networks.

Talking about the company’s plans, Mr. Ambrish Jain, Deputy Managing Director, Idea Cellular, said, “Idea is the only mobile operator in India that continues to witness strong growth in market share in the circles where it leads, such as in Kerala. With the onset of the digital era, the company is now well poised to take the mobile users to the next level of digital experience through a range of mobile internet based services on 3G and 4G LTE technologies. We have invested in spectrum acquisition and network infrastructure to initiate the launch of 4G LTE services in 10 service areas including Kerala, starting calendar year 2016, in a phased manner.”

Ensuring business continuity for its 1 Crore subscribers in Kerala, Idea acquired 6 MHz of spectrum in the efficient 900 MHz band in the March 2015 auction. In the previous auction, the company had acquired 10 MHz of contiguous 1800 MHz spectrum to be able to launch 4G LTE services in Kerala. Idea’s 3G services on 2100 MHz spectrum band currently covers 81% of its subscriber base and is growing rapidly.

According to Mr. Vinu Verghese, Chief Operating Officer – Kerala, Idea Cellular, “It Is gratifying to gain the trust of over 1 Crore customers over a period of two decades. I thank our customers for their faith in Kerala’s No. 1 operator! Idea’s Customer Market Share (CMS) grew by over 2.2% percentage points YoY to 34.7% in Q1FY16 – the highest growth for any operator in this market. Our strong leadership position in the market and the consistently growing market share is a result of our commitment to constantly enhance customer experience through unparalleled network coverage and superior product offerings. To service our 1 Crore customers Idea stores have been expanded to over 500 across kerala.”

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22 Comments on "Idea gains the trust of 1 Crore customers in Kerala, Plan to launch 4G LTE in early 2016"


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October 6, 2015 5:37 pm 5:37 PM

Idea HARYANA users are facing network problem like voice cracking during calls from several days.
Is this true?
Me n my friends are facing this issue.

September 17, 2015 7:54 am 7:54 AM

Bsnl registers constant growth of 480cr in Kerala circle alone

Madhan Kumar
September 17, 2015 11:43 am 11:43 AM

But T. T won’t post it!

Sanjit Roy
September 16, 2015 8:12 pm 8:12 PM

Idea cellular need to optimize their bts in many areas like at Thakurnagar(wb) recently they had commissioned a new cell site, but the cell radius is very less just 200 meters, which is never expected from a quality driven operator like idea cellular. I think the relevant department should do something to resolve this kind of issues, if they ignores this kind of issues then their investments will go to vein in rest of Bengal circle.