Ice Names Top Selling Smartphones; Makes a Move Towards eSIM

Also Read: Norwegian Operator Ice Signs Equipment Contract With Griptel for 5G

Insights

Of the total mobile phone sales at Ice, 87% were 5G models, and 77% had an eSIM facility. Although sales of foldable mobile phones also increased, Ice said no model did well enough to end up on the top list.

Ice eSIM

CEO of Ice, Eivind Helgaker, says: “During the year, eSIM will become available to new customers who port to Ice. New customers can already get an eSIM with our fully digital brand NiceMobil at 1-2-3. I think eSIM will be redemptive for the Norwegian mobile market. Today, it takes too long to change mobile operators. Ice is working hard to reduce the porting time. eSIM makes this both easier and faster. Good for the customer, and good for us.”

Also Read: Consumers Are Ready for eSIM Adoption: Amdocs Survey

Ice wants to make switching to eSIM easier. The vast majority of people who switch mobile subscriptions choose Ice, which has been the case for 8 years in a row.

Ice’s Sustainability Move

Towards a contribution to the environment and as a sustainability move, Ice has launched a used mobiles platform “PentBrukt“. Nicely used is the name of Ice’s used mobiles which are now available in Ice stores. Customers can now buy used mobile phones from Ice without any worries or doubts about the quality and safety.

“Buying online is not always as safe, and you are not necessarily guaranteed to get what you pay for. Used mobile phones from Ice, on the other hand, have undergone careful quality assurance, and have a 2-year warranty from the date of purchase, and a 5-year right of complaint.”

“We are not the first with this offer, but of course we also want to contribute to reducing consumption in the surplus society we live in. Increased environmental awareness in the population also shows that this is a product customers want,” says Shiraz Abid, commercial director at Ice.

Also Read: Ice Expects to Reach 1 Million Customers by 2025

CEO of Ice, Eivind Helgaker, says that the company will pass 800,000 customers during the year and that they will become 1 million customer telco during 2025.