Local messaging app hike messenger has said that its users are exchanging over one billion messages per day, amounting to 30 billion messages per month.
With this, the number has grown by 50% in a span of three months, as in August the company reported that about 20 billion messages were exchanged per month.
The upsurge is driven by the latest version of hike, hike 4.0, which is bundled with automatic sticker suggestions, hike direct, which allows users to chat and share files without the internet, 500 member group chat with multi-admins, free group calling with up to 100 people, among others.
The upgraded version of the hike is available free for android consumers on the Google Play store and for Apple consumers on the iOS App store.
Kavin Bharti Mittal, Founder and CEO, hike messenger, said: “We’re now doing over a billion messages per day. That’s no small feat. We got there quicker than we expected. It’s incredible how well hike 4.0 is doing. The year still isn’t over and there’s a lot still more to come. Stay tuned.”
The company recently crossed 70 million users in October this year, making it by far the second-largest messaging app of the country. On an average, a user spends over 140 minutes per week on hike messenger.
Having over six years of experience in business journalism, Krishna has a knack for writing on telecom and IT. She believes that tryst with technology is the best thing that has ever happened to the mankind. Krishna is a telecom analyst with CMR