HD Boom in SAARC countries, India accounts for 90% of subscribers

By August 25th, 2015 AT 7:02 PM

According to a report by Dataxis, High-definition television (HDTV) segment in the SAARC region is expected to boom in the next three years driven by digitization. Among the countries in the region, India accounts for more than 90% of the total subscribers.

DTH-HD

The HDTV penetration in India is driven by DTH players who are promoting HD STBs in the country. According to the report, India seeded around 4 million STBs in Q1 2015 compared to less than 0.3 million HD STBs seeded by the MSOs in the same period. In 2010, India had only three true HD channels and this has grown to 50 channels by Q1 2015.

Also read: Videocon To launch 4K Ultra HD DTH services in India Soon

“DTH players are expected to lead the HDTV penetration in India for the next couple of years, however, MSOs are also expected to come on board as the demand for HDTV and UHD content is on the rise in the phase-2 cities where cable TV dominates the Pay-TV market.”, according to Sreeja VN, Media Analyst at Dataxis.

The report says that the SAARC region, comprising of Bangladesh, Nepal, Pakistan and Sri Lanka shows an increase in HDTV subscribers with the HDTV penetration reaching 4.2 million in the quarter ended in March 2015. The HDTV broadcast in the SAARC region has also increased in the last few years and consumers demand quality content.

2
Leave a Reply

avatar
Photo and Image Files
 
 
 
2 Comment threads
0 Thread replies
0 Followers
 
Most reacted comment
Hottest comment thread
2 Comment authors
vivekViranch Damani Recent comment authors
newest oldest most voted
vivek
vivek

Comparing with SAARC countries? come on!

Viranch Damani
Viranch Damani

HD channels are a must to make the most out of our grand sized investments while buying a 40-55 inch TV from Samsung/Sony/LG. Despite having a big flatscreen TV if someone doesn’t subscribe to HD channels, its like they bought the latest iPhone but don’t want to pay for Wifi or 3G and be stuck with 2G.

Recent Posts

Apple Takes on Netflix, Amazon Prime With Apple TV+ Streaming Service

Taking Netflix, Amazon Prime and hordes of video streaming giants head on, Apple on Monday announced the much-awaited Apple TV+...

Redmi Note 5 Pro First Android Pie MIUI Beta Available for Download, Stable Build Coming Soon

The Redmi Note 5 Pro was one of the most popular phones from Xiaomi in India. In fact, it is...

Nokia X71 May Launch on April 2, Expected to Come With Punch-Hole Display and 48MP Camera

HMD Global launched several new smartphones at the Mobile World Congress 2019 event in Barcelona last month. The star of...