Exclusive: Rcom matches Jio’s Rs.149 unlimited calling voucher in Andhra Pradesh circle

Reliance communications has reportedly launched a new special tariff voucher for its 4G user base in Andhra Pradesh circle. This voucher is priced at Rs.149 with a 28 day validity and offers the same benefit of true unlimited calling to any local or STD mobile or landline number without any cap like Reliance Jio has announced.

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The pack also offers free incoming calls in national roaming and 300 MB 4G data just like the entry level plan announced by Mukesh Ambani’s Jio. The difference here though is that it does not include the free 100 SMS which are bundled in Jio’s plan nor does the plan claim to offer the free unlimited outgoing calls while in national roaming unlike Jio’s offering.

It is clear that the company’s intention behind the launching of this offer is to prevent the churn of its low revenue user segment and increase their stickiness. The 149 voucher was launched by Jio to target the main revenue source of incumbent operators which is still comprised of voice services and the voice only subscribers would be easy to lure with the unlimited calling at Rs.149 plan.

The only drawback with Jio is that in order to enjoy the free voice offering, a user would need to upgrade his handset to a VoLTE capable one and since this needs a 4G handset the starting range for the same currently is Rs.3000 which the low end user is not keen on spending. Mukesh Ambani knows this and has hence revealed plans of launching VoLTE capable feature phone for as low as Rs.999.

With Rcom, the launching of the same tariff plan as Jio gives it a leverage over the latter since it has an existing 3G and 2G network which can be used to deliver the voice service and would save the subscriber from having to spend on a device upgrade.

Inputs: Nawaz Electronics

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19 Comments on "Exclusive: Rcom matches Jio’s Rs.149 unlimited calling voucher in Andhra Pradesh circle"

 

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Madhu
November 28, 2016 10:01 am 10:01 AM

Beware guys, Rs 149 unlimited voice plan is applicable to NEW CUSTOMER’s only. Not for existing old customers. This is the response I got from RCOM customer care (for Andhra Pradesh Circle).
“Those customers who have done with their tele-verification date w.e.f. 1st November, 2016 onwards can avail above benefit on every recharge till 180 days”

And for old customers “Erecharge 299, get Unlimited Local/STD calls, 2 GB 2G data & free Incoming calls in Roaming, valid for 21 days”

asas
November 25, 2016 12:45 pm 12:45 PM

Guys…beware….their customer care says “For your information, this plan is available only for those customers who have taken new connection of Reliance Communication from 1st November 2016 onwards”…they haven’t mention this anywhere…

Mandar Sherbet
November 17, 2016 11:48 am 11:48 AM

Seems like RCom and Jio are preparing grounds for a technical merger after RCom completes integration of MTS with itself and then merger of it’s wireless division with that of Aircel. Jio + RCom + MTS + Aircel could be competing for the No.2 or 3 Rank in the Indian mobile space within the next 6 months or so.

Kaushik
November 17, 2016 5:40 pm 5:40 PM

What I believe will happen is this:

RCom spins off IoT – Unlimit (already happened), then will spin off the Global Cloud XChange/FLAG Telecom and retain a share in the towers business.

Whatever is left of RCom after these spinoffs will be merged with Jio.

MergedCo will be a spinoff company that will continue to enjoy technical advantages of Jio’s infrastructure (As RCom and Jio are already sharing the Opex for this network).

Eventually, MergedCo may merge on technical basis (because support numbers are exactly same between Jio and RCom today) but remain independent in a business sense.

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