In an era led by technology, it's almost preposterous for any news agency to survive without reaching to mass audience. In order to be in line with others, Prasar Bharti owned DD News has decided to take the advantage of the prevailing market conditions by launching its mobile app for smartphone users.
With the help of this application, viewers will be able to enjoy news feeds, live news and top videos right in their smartphones. Indian Finance, Ministry of Information & Broadcasting, and Corporate Affairs Minister Arun Jaitley launched the mobile app of DD News. The interface of the news app is user-friendly which makes it work even in poor network conditions. It's available for Android and iOS users.
A Platform For PAN India Audience:
Speaking at the launch ceremony, Jaitley stated that the launch of DD News mobile app was an important milestone for Prasar Bharti which would enable it to connect with the PAN Indian audience.
The primary objective of DD News is to bring latest news from around the world and make them available for viewers round the clock. With the help of its mobile application, DD News will be able to fulfill its objective in an efficient manner.