November 18th, 2021 9:05 PM 0 COMMENTS

Vodafone Idea Offers These 3GB Daily Data Plans with OTT Benefits

  India’s one of the leading service providers, Vodafone Idea has been constantly coming up with plans for their customers that are in their interests. The company even closed the gaps with Reliance Jio according to the latest TRAI reports in terms of providing 4G data speed and also became the most improved service when it comes to internet speed. Vodafone Idea significantly improved its download and upload speed. Though... Read More

November 17th, 2021 3:48 PM 0 COMMENTS

Netflix Brings in New Way to Discover Top Content

One of the advantages of getting a Netflix subscription is that it has arguably the biggest content library in the world. But that is sort of its disadvantage as well because it gets overwhelming for a person to decide what he/she wants to watch all the time. Over the last few years, Netflix has tried its own different methods of solving this issue for the users. But it still persists... Read More

November 12th, 2021 12:47 AM 0 COMMENTS

Tata Sky Broadband vs BSNL Bharat Fibre 200 Mbps Plan

The competition in India among all the Internet Service Providers (ISPs) has been continuously rising. The tough competition compels the providers to come up with strong tariff plans to satisfy their users. The days are gone when users used to get pleased with comparatively low speed of internet and low amount of Fair Usage Policy (FUP). But the introduction of private ISPs changed the game in the domestic market. Users... Read More

November 9th, 2021 5:24 PM 0 COMMENTS

Netflix Looks to Engage Younger Audience with ‘Kids Clips’

In a move to expand its already huge audience base, Netflix has been targeting various sections of viewers and its tactic could be engaging kids. The streaming giant is looking to grow its kids’ movies and shows collection so that it can reach a wider audience using its latest ‘Kids Clips.’ ‘Kids Clips’ will feature short clips from Netflix’s kids’ movies and tv shows, expecting to increase viewing time on... Read More

November 8th, 2021 5:59 PM 0 COMMENTS

Netflix Gaming in iOS Devices Might Be Different Experience Altogether

The streaming giant Netflix will now see a change in the gaming service it offers to its consumers. The entity will now be compelled to provide all its games offered through its gaming service on the App Store for users to download and install. Currently, Netflix provides an all-in-one experience within Netflix where customers can enjoy everything in one place, however, the change comes in because of the mandate set... Read More

November 3rd, 2021 9:07 AM 0 COMMENTS

Netflix Games Comes to India With Five Titles

Netflix has announced the arrival of Netflix Games. The over-the-top (OTT) platform has garnered a lot of attention for its recent release, namely Squid Game. Many online reports said that Squad Game literally saved Netflix. Now, the company has also launched Netflix Games, one more service that the OTT Platform will count on to make money. But fortunately, the company isn’t charging anything extra from the users for this. Netflix... Read More

October 29th, 2021 9:22 PM 1 COMMENTS

OTT Market in India Might Grow Up to Rs 11,976 Crore by 2023: PwC

The rise in demand for over-the-top (OTT) content has been pretty evident. Even if people don’t subscribe to the OTT platforms directly, they do ask for the subscription login details from their friends or families to watch content on the go. The reason why OTT is getting popular is that it gives control back to the users. People can watch their favourite content regardless of the time or wherever they... Read More

October 27th, 2021 2:51 PM 5 COMMENTS

OTT is Getting Famous, However Still No Match for TV Services

Over-the-top (OTT) platforms have seen a huge spike in subscribers addition since 2020. The pandemic has fuelled the growth of digital services, and right at the top were OTT platforms to benefit from this. Many people have already started shifting to OTT platforms for everyday entertainment content, including news, TV shows, and movies. Amazon even offers Prime Music with the Prime subscription. However, if you are thinking that traditional TV... Read More

October 24th, 2021 4:02 PM 0 COMMENTS

Strategised OTT Content Creation Can Rule PAN India Audience

By Divya Dixit, SVP - Marketing & Revenue, ALTBalaji Another quiet weekend with my daughter led us to spend quality time watching her favourite series. What was different this time was the house-help’s interest in the show as well. It was intriguing, to say the least, as she spoke of the OTT shows that she has seen so far. It got me thinking about how OTT platforms can better strategise... Read More

October 21st, 2021 7:06 AM 1 COMMENTS

Vodafone Idea Mind-Blowing Prepaid Plans With OTT Benefits

Vodafone Idea (Vi) is known for providing some really good prepaid plans to users. The telco offers some offers such as Binge All Night and Weekend Data Rollover, both of which are unique. None of the other companies, including Bharat Sanchar Nigam Limited (BSNL), Reliance Jio, or Bharti Airtel, provide their users with such an offer. On top of this, users also get over-the-top (OTT) benefits with these plans. Today,... Read More

October 19th, 2021 2:59 PM 0 COMMENTS

Airtel IQ Video to Reduce Cost by 40% for OTT Companies

Bharti Airtel today announced that its video platform product namely “Airtel IQ Video” will reduce the cost of service for over-the-top (OTT) companies by 40%. The service that requires OTT companies to hire at least three to four vendors can be done by Airtel IQ Video alone, resulting in savings. Bharti Airtel already has three customers which are using its video platform as a service (CPaaS). Airtel IQ Video delivers... Read More

September 20th, 2021 9:21 AM 0 COMMENTS

Tata Sky Binge Service Now Comes With Two More OTT Platforms

Tata Sky Binge service is a really clever way of providing over-the-top (OTT) services to the customers. The service is very valuable and pocket friendly for the users, but the fact that it used to come with 11 OTT subscriptions was a big thing. However, now Tata Sky has raised the stakes even higher. Instead of 11 OTT platforms, now the company has added two more platforms. Here is everything... Read More

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