BT Unveils MAUD Technology for Enhanced Live Content Delivery

MAUD uses multicast to efficiently deliver content to multiple viewers, reducing bandwidth and improving quality.

Highlights

  • MAUD reduces bandwidth by up to 50 percent compared to traditional methods.
  • Improves quality of experience for live and non-live content.
  • Aligns with growing demand for efficient and sustainable live content delivery.

Follow Us

BT Unveils MAUD Technology for Enhanced Live Content Delivery

BT Group has unveiled Multicast-Assisted Unicast Delivery (MAUD), a new IP Transmission technology designed to cater to the demands of live content delivery over the Internet. The aim is to enhance reliability, prioritise quality, and create a sustainable approach to Internet content delivery. In an official release, BT Group said MAUD technology utilises 'multicast' to group individual streams into a shared one, unlike traditional 'unicast' delivery.




Also Read: BT Group Successfully Trials 5G RedCap Technology

Seamless Integration

Furthermore, unlike ordinary multicast streams, MAUD seamlessly integrates with player applications, eliminating the need for content service providers to modify their customer apps to utilise this technology, thus saving time and costs.

Eco-Friendly Content Delivery

Major broadcasters, including the BBC, are set to evaluate and potentially trial MAUD technology for various live content scenarios. The technology, by eliminating the need to select and serve millions of individual streams to viewers, is reported to offer enhanced efficiency in content delivery, resulting in reduced environmental impact and overall costs. During peak events, MAUD reportedly uses up to 50 percent less bandwidth, contributing to energy savings through fewer caches.

BT Group said: "MAUD is a major breakthrough in how we deliver content over the internet. Developed in our world-leading labs at Adastral Park in Suffolk, MAUD could be a key solution to how we manage ever-increasing traffic loads. By combining individual streams, MAUD delivers a more reliable, consistent picture, no matter whether customers are watching over Wi-Fi, fibre or mobile networks."

Also Read: BT Group Achieves Enhanced 5G SA Uplink Performance With Carrier Aggregation

According to the official statement, BT Group's research revealed that despite the popularity of on-demand services, 90 percent of the UK public still consumes live content, primarily news and sports, via television. Viewers prioritise picture quality and reliability over interactive features.

Evaluation by Major Broadcasters

"The goal was to create a solution for efficient live streaming that was sensitive to the needs of the various organisations in the content delivery path. The MAUD solution was presented to broadcasters at the International Broadcasting Conference in Amsterdam earlier this year," said BT Group.

Also Read: Deutsche Telekom Highlights 5G Network Slicing With Mobile Live Broadcasting Product

BT Group said it is working with major broadcasters and platforms, to develop and deploy new Multicast Assisted Unicast Delivery (MAUD) technology to support live events coverage in 2024.

Reported By

Telecom Analyst

Passionately following the Indian #Telecom Industry for over a decade from Business, Consumer and a Technical perspective. My primary focus area is Consumer & Digital Experience.

Recent Comments

Shivraj Roy :

I’ll try to visit marol naka today to see if i find Vi 5G in feb

India, UK Strengthen Collaboration in Telecom, AI, 6G, and Space…

. :

After 2g is gone jio will increase prices thats the plan but that is not going to happen soon as…

JioBharat Prepaid Recharge Packs are Too Affordable

TheAndroidFreak :

And please don't ruin this beautiful unlimited network. Lol

India, UK Strengthen Collaboration in Telecom, AI, 6G, and Space…

TheAndroidFreak :

I don't think so, it's possible. Just like Airtel 5G, Vi 5G won't be available on all sites. You will…

India, UK Strengthen Collaboration in Telecom, AI, 6G, and Space…

Faraz :

Not exactly next week, but after Holi. Mumbai whole circle should get Vi 5G. Weak signal areas might still miss…

India, UK Strengthen Collaboration in Telecom, AI, 6G, and Space…

Load More
Subscribe
Notify of
guest
0 Comments
Inline Feedbacks
View all comments