Bharti Airtel and Vodafone Revamped Their Postpaid Plans, But Who Did it Better?

The telecom industry in India is currently cash strapped with all the telecom operators vying for more and more influx of revenue. However, one of the major industry parameters which is the average revenue per user (ARPU) has also taken a hit in the meantime and one of the best ways that telcos can increase their ARPU is by improving the attractiveness of their postpaid plans. To do that, rival telcos Bharti Airtel and Vodafone, both have revised their postpaid offerings, but the question which among the two has the upper hand now when it comes to the attractiveness of its postpaid plans.

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Bharti Airtel Revised Postpaid Plans

Firstly, Bharti Airtel has made some massive changes to its postpaid plans, including the removal of Rs 399, Rs 649, Rs 1,199 and Rs 2,999 plans from its portfolio. Although the telco is still offering circle specific postpaid plans of Rs 349 and Rs 399 in select circles for the subscribers, the nationwide offerings from the telco include the Rs 499, Rs 749, Rs 999 and Rs 1,599 postpaid plans which offer 75GB, 125GB, 150GB and unlimited data benefit to the users respectively. Some of these plans also offer various benefits like multiple add-on connections, free Netflix subscription, free Amazon Prime subscription, Airtel TV Premium membership and more. These plans also bundle free unlimited local, STD and roaming calls along with SMS.

Vodafone Revised Postpaid Plans

On the other hand, Vodafone has introduced a slightly different change to its plans. Instead of doing away with the old plans and letting only a few remain on the shelves. Vodafone has revised the benefits which it was offering as part of its postpaid plans. The major difference between the Vodafone postpaid plans and the Airtel postpaid plans was that the former one wasn’t offering add-on or multiple connections for family or spouse so that subscribers could club their bill into one. However, with the latest change in postpaid plans, Vodafone has taken care of that.