Bharti Airtel Removes Rs 2,398 Prepaid Plan from its Truly Unlimited Offer

Airtel has removed its Rs 2,398 prepaid plan with a validity of one year and has started offering new data coupons


Bharti Airtel keeps on adding and removing prepaid plans. The telco has removed its Rs 2,398 prepaid plan from its Truly Unlimited offerings. This plan used to come with 1.5GB daily data, unlimited calling, 100 SMS/day and Airtel Thanks benefits. It came with a validity of 365 days (1 year) which is a full year. But the telco also offers another plan of Rs 2,498 for which it charged just Rs 100 more with the same validity of 365 days (1 year). But with this Rs 2,498 plan, the customer will get 2GB daily data, unlimited voice calling, 100 SMS/day and Airtel Thanks benefits. This plan makes more sense for a person who is going for a one year recharge.

Airtel Looking to Maximising ARPU

Average Revenue Per User (ARPU) is a metric which every telco takes very seriously. The higher the ARPU, the better it is. By removing the Rs 2,398 prepaid plan, Bharti Airtel is directing customers to go for the Rs 2,498 plan if they want to go for a yearly prepaid plan. With the additional Rs 100 in recharge, Bharti Airtel will get a higher ARPU from customers going for a yearly prepaid plan.

It is worthy to note that it is still a cheaper plan than Reliance Jio’s Rs 2,599 yearly prepaid plan offering 2GB daily data and other benefits with the same validity of one year.

New Data Coupons Announced

Airtel is also providing customers with free data coupons for select prepaid plans. The customer will get ‘pre-selected’ data coupons. These coupons can be redeemed from the Airtel Thanks app under the ‘My Coupon’ section which will be provided to all the users.

The telco is offering two free 1GB data coupons to customers recharging with Rs 219, Rs 249, Rs 279, Rs 298, Rs 349, and Rs 398 plans. Each of the coupons will carry a validity of 28 days. But the customers recharging with Rs 399, Rs 449, and Rs 558 prepaid plans will be provided with four 1GB data coupons, each carrying a validity of 56 days.

Tanay is someone with whom you can chill and talk about technology and life. A fitness enthusiast and cricketer, he loves to read and write.

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Sahil ShahdragonmonkKGFsaketThamilan daa Recent comment authors
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Sahil Shah
Sahil Shah

I read somewhere that SMS limit of 100 messages has been removed. Is that correct? If yes, then why operators have not removed the limit?

Tushar Malhotra
Tushar Malhotra
Thamilan daa
Thamilan daa

Sahil :
For all their needs as if all banks in the world have stopped sending alerts via SMS. Do not say anything favouring SMS and 3G there is group here to oppose them.


I am just surpisse WHY would RBIand abnk initiate consultation paper and similar activity.

We now gets Airline tickes and even BOOKMYSHOW movie tickes via Whatsapp

waiting for receiving OTP via Whatsapp if, customer register with there bank. See operator already alnching Vowifi, saying calls can be routed via Wifi network.

let banks also send Whatsapp along with sms for OTP. This is essential to reduce dependance on age old technology for todays important bank communication along line of 2 factor authentication.

Sahil Shah
Sahil Shah

SMS can’t be compared with Whatsapp.
You need to install another app just to get important messages. Moreover, Whatsapp is owned by Facebook. I will never trust Facebook with my bank OTPs. SMS is fine for that. Also, RCS is round the corner. The reason for asking this was it will fall back to text message in places of poor or no Internet. So we will start sending text messages more than now.

Sahil Shah
Sahil Shah

I believe RCS is the solution here. The advantage here is it doesn’t matter which app you use. No need to install any third party app. It will work with your default texting app. Also, when internet is not available or patchy, it will fall back to normal text. We dont need to worry if other person is on certain app and is connected to internet or not. You or other person will receive messages as intended.


@sahil While I agree with you that WhatsApp owned by a private company is not a substitution for an open standard such as SMS, RCS is not a solution either. RCS is Google’s solution to Apple’s iMessage. When Google couldn’t get any traction on Android with its multiple counterpart apps to iMessage on iOS, they came up with this idea of adding proprietary extensions to SMS and trying to get carriers signup on the idea. It will be just as much a failure as Google’s other messaging apps and iOS will never implement Google’s RCS making it another fragmented app… Read more »

Sahil Shah
Sahil Shah

Well that can be the case. But RCS is a global standard so I believe Apple will be forced to bring RCS on their phones once SMS starts to face out. Lets see. RCS as of now is working well on Airtel and VIL. Also, Samsung started supporting on its messaging app on VIL network. Only Jio is not supporting universal RCS profile.


Using Whatsapp for OTP will be a huge boon for scammers.

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