Bharti Airtel Limited (“Bharti Airtel”), the 3rd largest mobile service provider globally with operations in 20 countries across Asia and Africa, today announced a partnership with ErosNow, the cutting edge OTT (Over-the-top) Bollywood entertainment network of Eros International Plc, the NYSE-Listed leading global company in the Indian filmed entertainment sector, for its carrier agnostic mobile application – Wynk Movies.
Kartik Sheth, CEO – Wynk said, “We always partner with the best and are confident that having Eros’s premium content as one of channels on our app will help drive faster adoption for video services in the country. As smartphones penetrate deeper leading to a surge in the consumption of videos on mobile, Wynk Movies will further empower users to seamlessly access the best of video content on the move”.
A first-of-its kind video marketplace, Wynk Movies offers a specially curated library of thousands of movies and other popular videos from host of partners including ErosNow. With this partnership, users of Wynk Movies can access ErosNow’s premium Bollywood content offering thousands of new and classic Bollywood movies including exclusive online premieres like Tanu Weds Manu Returns, Shamitabh, Badlapur, Happy Ending and NH 10 even before their television premiere.
ErosNow also offers a vast selection of audio and song videos, television content and ErosNow originals in the form of drama series with young and contemporary themes. While the app content can be accessed across 2G, 3G, 4G and Wi-Fi services, users can enjoy the app best on 4G given its seamless internet capability.