Bharti Airtel is the most trusted telecom brand in India: Survey

By November 25th, 2015 AT 11:52 AM

Bharti Airtel, the largest telco by subscriber number, has emerged as the most trusted telecom brand in the country, according to Economic Times Brand Equity’s Most Trusted Brands report.

docomo-vs-reliance

Bharti Airtel stood at the eleventh spot, as compared to twelfth spot in an earlier study. Vodafone India also surged four spots to reach at 24 in the current findings, and became the second most trusted telecom brand in India.

Idea Cellular, the third largest telecom operator by subscribers, improved its ranking considerably and rose up to 43 from the earlier 174 spot, becoming the third most trusted telecom brand in the country, according to the findings.

Interestingly, state-run telco BSNL, which has been struggling to keep up the pace with competition, and is working towards becoming a profitable entity with the Indian government’s support, has emerged as the fourth most trusted telecom brand in India. It stood at 47 spot, up from 74, the report said.

ET’s Most Trusted Brands report identified brands that have that most special ingredient: the consumer’s trust. The survey, conducted by Nielsen, is among the largest researches of its kind in India, with a design sample of 7,200 distributed across socio economic classifications, age, income and geography, an ET report said.

Read more on:

Passionately following the Indian #Telecom Industry for over a decade from Business, Consumer and a Technical perspective. My primary focus area is Consumer & Digital Experience.

52
Leave a Reply

avatar
24 Comment threads
28 Thread replies
0 Followers
 
Most reacted comment
Hottest comment thread
29 Comment authors
ColoradoShaibazVijay tonpeS GopalGoku Recent comment authors
newest oldest most voted
Colorado
Colorado

Why are some people being so super patriotic while supporting airtel? For God’s sake, it’s just your operator not your religion or country! Neither you or I know the sample group & their characteristics, factors which may skew the results disproportionately. Peace!

Shaibaz
Shaibaz

Loveable brand for me life time

Airtel 4g fastest India internet provider

Recent Posts

Asus Zenfone Max M2 vs Moto G7 Power: Everything That’s Different Between These Budget Phones

The mid-range segment in India is getting crowded with every passing day. The new addition to the segment is the...

Guide to Get Lowest Pricing for Your DTH Subscription With Trai Channel Selector App

The Telecom Regulatory Authority of India (Trai) introduced the new pricing regime keeping the consumers’ good in mind. As such,...

Xiaomi Redmi Y1, Redmi Y1 Lite Reportedly Receiving MIUI 10 Global Stable Update in India

Several Xiaomi phones got updated to the latest MIUI 10 update recently. Released back at the end of 2017, Redmi...