Bharti Airtel is the most trusted telecom brand in India: Survey

Follow Us

Bharti Airtel, the largest telco by subscriber number, has emerged as the most trusted telecom brand in the country, according to Economic Times Brand Equity’s Most Trusted Brands report.

docomo-vs-reliance




Bharti Airtel stood at the eleventh spot, as compared to twelfth spot in an earlier study. Vodafone India also surged four spots to reach at 24 in the current findings, and became the second most trusted telecom brand in India.

Idea Cellular, the third largest telecom operator by subscribers, improved its ranking considerably and rose up to 43 from the earlier 174 spot, becoming the third most trusted telecom brand in the country, according to the findings.

Interestingly, state-run telco BSNL, which has been struggling to keep up the pace with competition, and is working towards becoming a profitable entity with the Indian government’s support, has emerged as the fourth most trusted telecom brand in India. It stood at 47 spot, up from 74, the report said.

ET’s Most Trusted Brands report identified brands that have that most special ingredient: the consumer's trust. The survey, conducted by Nielsen, is among the largest researches of its kind in India, with a design sample of 7,200 distributed across socio economic classifications, age, income and geography, an ET report said.

Reported By

Telecom Analyst

Passionately following the Indian #Telecom Industry for over a decade from Business, Consumer and a Technical perspective. My primary focus area is Consumer & Digital Experience.

Recent Comments

Krishn :

What is the use of data in BSNL network?

BSNL Value Long-Term Data Vouchers with 2GB of Daily Data

Rohit Yadav :

Hi Tanay, Could you please explain or let us know the new masts concepts and how are they different from…

Telefonica Germany to Test Fast 5G for Rail Passengers

Rohit Yadav :

Hi Tanay, Can you please let us know the meaning of new masts concets and how they are different from…

Telefonica Germany to Test Fast 5G for Rail Passengers

shivraj roy :

It would be better if all telecos let every operator use there towers for the time of the disaster Atleast…

Airtel Ensures Uninterrupted Connectivity Amid Cyclone Michaung

Krishn :

Cheaper yearly unlimited voice call option available at market.

Vodafone Idea Value Prepaid Plan with 180 Days Validity

Load More
Subscribe
Notify of
52 Comments
newest
oldest most voted
Inline Feedbacks
View all comments