Bharti Airtel Stays Ahead of Reliance Jio in Postpaid Market

Bharti Airtel is miles ahead of Reliance Jio when it comes to the postpaid market, the same can be proved by looking the postpaid user additions by both the telcos recently


Bharti Airtel is miles ahead of Reliance Jio when it comes to the postpaid market. It is fair to say that Reliance Jio is quite new to the segment, but its offerings aren’t much different from Airtel’s and were expected to uproot the existing postpaid user base of the telco. However, postpaid customers are generally considered more loyal to their operators, and it has been proved once again. Airtel added a record number of postpaid users in the previous two-quarters leaving Reliance Jio far behind. This is a good sign for Airtel since its goal of acquiring ‘premium’ users is going strong — more details on the story ahead.

Reliance Jio Postpaid Plans Made Negligible Impact on the Market

According to a report from ET Telecom, Airtel added 7,00,000 users in the December quarter of 2020. In the last six months, the telco added a total of 14,00,000 users which is also near a decade high meaning Reliance Jio’s postpaid offerings had a negligible impact on the market.

Reliance Jio launched its postpaid plans in September 2020, so it has been around six months only. But the plans introduced by Jio were on the cheaper side with more data and benefits. Yet it is Airtel which is ahead in the postpaid segment adding the most number of users in the previous two quarters.

One of the reasons behind Airtel being ahead of Jio in the postpaid market is its ‘superior market execution’. The telco’s primary postpaid customers are enterprises that don’t focus a lot on the plans’ pricing, instead focus on the quality of services they get.

In the December quarter, Airtel’s mobile revenues were Rs 14,779 crore, which indicated a sequential growth of 6.8%. The telco reported its postpaid user base to be around 16 million users in the previous quarter. It further reported a higher average data usage per month by the users to 16.4GB and voice calling to 1,027 minutes.

Tanay is someone with whom you can chill and talk about technology and life. A fitness enthusiast and cricketer, he loves to read and write.

Notify of
oldest most voted
Inline Feedbacks
View all comments

Recent Posts

AT&T Wins the 5G Network Race in the US: Report

A report compiled by RootMetrics turned out to be positive for AT&T subscribers. The report revealed that the American telecommunications...

BSNL Bharat Fibre vs JioFiber 300 Mbps Plan, Which Is Better

Bharat Sanchar Nigam Limited (BSNL) offers customers fiber plans under its broadband arm called Bharat Fibre. The state-run operator is...

Oppo A95 Launched With a 4,310Ah Battery and Quad-Camera Setup

Oppo has expanded its smartphone lineup with the launch of its Oppo A94 5G phone in the European market. The...