About the author: Sonali is a Marketer by profession and a blogger by choice.

February 23rd, 2015 2:38 PM 8 COMMENTS

Net Neutrality around the globe and what India can learn

Net Neutrality is the current topic of discussion in India and a lot has been said by different stakeholders in this regard. Off late we have seen different forms of flouting of Net Neutrality be it Facebook tying up with RCom to launch Internet.org or operators launching differential charging packs and likewise which are a smack in the face for Net Neutrality. While Net Neutrality has recently caught heat in... Read More

January 1st, 2015 12:00 AM 18 COMMENTS

4G calling; 2015 has promises and challenges for the Indian telecom sector

Another year comes to an end for the Indian telecom market. While 2014 year was significant, 2015 will be crucial in defining the Indian telecom market. We present below the key trends which we believe will dominate the industry in 2015. OTT wars: Fresh from the Airtel’s move to charge internet usage differently, we expect to see many such wars between operators and OTT players in 2015. While the wars were... Read More

December 31st, 2014 6:56 PM 9 COMMENTS

Indian Telecom Industry in 2014; hits and misses

2014 has been a significant year for the Indian Telecom market and it has given reasons both to rejoice and despair to the different stakeholders in the industry. We take a look at how the year was for the customers and the operators and how different regulations have impacted the industry. Reasons for Customers to Rejoice: 4G Launch: Airtel launched 4G services thus putting India on the 4G map. Though... Read More

December 31st, 2014 4:31 PM 3 COMMENTS

From analogue to digital : The story of Indian Cable and DTH industry in 2014

The Indian cable and DTH industry has seen a lot of action in 2014 and as the industry is transitioning from being analogue to digital, there is ambiguity and confusion. And as the industry evolves, let us look at some key milestones it achieved in the year 2014. India today stands as the 3rd largest TV market globally next only to China and US with around 155 million TV households.... Read More

December 22nd, 2014 4:23 PM 49 COMMENTS

Why Reliance Jio wins hands down against Airtel 4G

4G war is definitely heating up and all of us are waiting with baited breath for Reliance Jio to launch its services. We have seen what Airtel has to offer in terms of 4G and now have lot of expectations from Reliance Jio in terms of 4G services in India. In my last article, I had analysed the pricing strategy of Airtel 4G. Today I am analysing Airtel vs Reliance... Read More

December 2nd, 2014 5:22 PM 12 COMMENTS

Predatory pricing of Airtel 4G, will it lead to differentiation or commoditisation?

Airtel’s recent move to drop prices of its 4G services below the 3G prices can be seen as a predatory pricing move. Right now Airtel is the only player in the Indian market offering 4G, which is soon set to change. Having won the spectrum in 2010, RJIO is all geared up to launch 4G services by next year in the country. While Reliance JIO is preparing to launch its... Read More

October 19th, 2014 12:48 PM 15 COMMENTS

Opposition to 800 MHz of e-GSM band, to impact CDMA operators ?

Concerns have been raised by CDMA lobby group, Association of Unified Telecom Service Providers of India (AUSPI) over TRAI's recommendations to DoT to explore creation of extended GSM (e-GSM) by using a part of 800 MHz band of spectrum. 800 MHz band is predominantly used by CDMA based mobile operators worldwide. AUSPI argued that using the 800 MHz band for the e-GSM would impact the business of CDMA operators who... Read More

October 18th, 2014 9:46 PM 3 COMMENTS

6.12 Million GSM Subscribers added in the month of September, 2014

As per the latest report from Cellular Operators Association of India (COAI), the number of GSM subscribers has increased by 6.12 Million in September which translates to 0.82% increase from the previous month. The total number of GSM subscribers now stands at 756.08 Million in India. Key observations from the report are as below: Airtel has maximum number of GSM subscribers at 211.55 Million overall. Idea has added maximum number... Read More

September 25th, 2014 4:41 PM 10 COMMENTS

Tata Docomo to Offer customised voice and data offers based on usage patterns

Tata Docomo has announced a dial in *123# service for prepaid customers looking for personalised experiences that suit their usage.  Launched as a part of the brand’s on going ‘Har Baar More’ value proposition, the new service allows subscribers to simply dial in *123# from their mobile device to avail a bouquet of customised voice and data offers based on their usage patterns. The *123# service is supported by an... Read More

September 14th, 2014 10:24 AM 87 COMMENTS

ACT Fibernet Broadband Review Bangalore, Including Speed Test Details and Issues We faced

Along with the excitement and joy of shifting to a new city comes the hassle and pain of finding everything again, right from mobile service provider to internet service provider. Recently I moved to Bangalore and had to go through the process. While picking the mobile service provider was easy, I learnt internet service provider would not be such an easy job. Task of choosing an Internet Service Provider (ISP)... Read More

August 24th, 2014 1:59 PM 13 COMMENTS

Cable TV digitization in India, can DTH replace the cable players ?

The journey of Indian Television industry so far has been very interesting and has witnessed exponential growth. Starting with one channel Doordarshan, liberalisation in 1991 opened the Indian television market. Today there are close to 800+ channels and still counting. With the growing demand for cable from subscribers, there was a huge leakage in tax revenues to the government due to unaccounted or under reported subscribers in the cable distribution.... Read More

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