Tata Docomo to Offer customised voice and data offers based on usage patterns

BySonali Dange TelecomTalk

Updated on Sep 25, 2014 4:42pm IST

Live

Hardik Jagda

CEO Proximity

AI is becoming central to modern sports broadcasting

Andrew Bonwick

Vice President of Product Development at Relm Insurance

How insurance and risk models are evolving to support satellite connectivity

Madhav Sheth

CEO of Ai+ Smartphone

Bold attempt to design smartphones specifically for Indian consumers.

Stephen Rose

CEO Render Networks

Why execution in the trenches may be the real key to AI readiness

Tata Docomo to Offer customised voice and data offers based on usage patterns

Tata Docomo has announced a dial in *123# service for prepaid customers looking for personalised experiences that suit their usage. Launched as a part of the brand’s on going ‘Har Baar More’ value proposition, the new service allows subscribers to simply dial in *123# from their mobile device to avail a bouquet of customised voice and data offers based on their usage patterns.

Make Telecom Talk My Trusted Source

tata-docomo-youtube-data-plan

The *123# service is supported by an ad campaign that are a subtle whisper to solemn ‘public service’ messages. In the current day context, Tata Docomo provides an amusing and colloquial spin to this social message format through two new television commercials (TVCs) that encourage users to dial *123# to avail personalised full talk time offers. The TVCs capture daily life situations to offer a cheeky reminder for the *123# service, making the call for action as urgent as those of the public service messages of yore. The idea is to make calling *123# an exercise as elementary and essential as road safety and everyday hygiene. To drive home the distinct local flavour of the commercials, Tata Docomo has released the TVCs in seven languages, including Bengali, English, Hindi, Kannada, Marathi, Tamil and Telugu.

Tata Docomo’s ‘Har Baar More’ value proposition is aimed at delivering maximum value to consumers throughout their lifetime on the network. ‘Har Baar More’ reinforces the commitment of the brand to provide quality services at affordable prices through its innovative offerings.

Found this useful? You can support us.