Tata Docomo to Offer customised voice and data offers based on usage patterns

Tata Docomo has announced a dial in *123# service for prepaid customers looking for personalised experiences that suit their usage.  Launched as a part of the brand’s on going ‘Har Baar More’ value proposition, the new service allows subscribers to simply dial in *123# from their mobile device to avail a bouquet of customised voice and data offers based on their usage patterns.


The *123# service is supported by an ad campaign that are a subtle whisper to solemn ‘public service’ messages. In the current day context, Tata Docomo provides an amusing and colloquial spin to this social message format through two new television commercials (TVCs) that encourage users to dial *123# to avail personalised full talk time offers. The TVCs capture daily life situations to offer a cheeky reminder for the *123# service, making the call for action as urgent as those of the public service messages of yore. The idea is to make calling *123# an exercise as elementary and essential as road safety and everyday hygiene. To drive home the distinct local flavour of the commercials, Tata Docomo has released the TVCs in seven languages, including Bengali, English, Hindi, Kannada, Marathi, Tamil and Telugu.

Tata Docomo’s ‘Har Baar More’ value proposition is aimed at delivering maximum value to consumers throughout their lifetime on the network. ‘Har Baar More’ reinforces the commitment of the brand to provide quality services at affordable prices through its innovative offerings.

Reported By

Leave a Reply

10 Comments on "Tata Docomo to Offer customised voice and data offers based on usage patterns"


Sort by:   newest | oldest
November 2, 2014 7:20 pm 7:20 PM

Tried recharging 10 times to avail the offer of 500mb 3g 30days for rs 47 in Docomo MH Sim but everytime it failed no use of this if one cant avail the offer

October 17, 2014 11:05 am 11:05 AM

Tata docomo is the best.

September 27, 2014 9:18 pm 9:18 PM

I have had no luck in recharging full tt offers shown on *123# . as suggested by ankit below, I recharged on paytm and selected special recharge. recharge status-failed. then I tried again,this time selecting topup option. again recharge failed.
on Tata docomo website,it does not allow any recharge denominations except which are present on their website.
now whats the use of such offers when its not possible to recharge them? ??
I didnt try retail stores because I haven’t faced recharging problem on online. .
im in Karnataka …