Taiwanese handset maker Asus has appointed Marcel Campos as the marketing director of the mobile division in India.
Having 15 years of experience in the field of marketing and branding, Marcel is also the marketing director - mobile division, South America and was previously based in Brazil.
As the marketing director, Marcel will be responsible for introducing and executing integrated strategies that support the handset maker’s business plans enabling it to become a preferred player in one of the world's largest smartphone market.
Marcel Campos, marketing director - mobile division, India said, "I am delighted to be a part of a differentiated, diverse and dynamic market such as India and look forward to implementing some innovative strategies that help ASUS grow further."
"India has become one of the most talked-about markets globally. Changes in lifestyles, increased penetration of internet and improvements in mobile telephony infrastructure have led to a boom in the number of smartphone users in the country. Consumers in India look for brands that help them be at par with the global standards at an affordable price," he added.
Marcel spearheaded the launch of ASUS' Zenfone family, through an integrated digital strategy, and is credited with implementing game changing e-marketing initiatives in the country.
The handset maker said that he was the mind behind the highly successful 'Chega de Mi Mi Mi' (Enough of Mi Mi Mi) campaign in Brazil. “In a difficult market like Brazil, ASUS' high-end smartphones, today, constitute almost 50% of the total sales,” the company said.