Astrology plays a major role in Aircel’s revenue stream

By August 21st, 2015 AT 6:15 PM

Aircel’s Value Added Service astrology, Astro Buddy has registered a whopping subscription of 20 lakhs. Astro Buddy provides daily predictions on varied topics such as Relationship, Health, Career, Finance, family.

aircel4G

“The rapid growth of VAS and Data is expected to contribute an important share in the revenue stream of the telecom industry. At Aircel, we have taken note on the shifting subscriber usage pattern and have devised many products and services especially in our VAS segment,” said Anil Gupta, Regional Manager – North, Aircel on how it affects revenue.

Also read:Aircel launches cheapest Data Pack for those who surf more

“It also brings us great pride that in a short span of time, Astrology has recorded over 15 Lac users and is witnessing double digit growth in the service. VAS contributes to 15% of the overall revenue for us and Astrology is a key contributor to that along with other genres such as Caller Tunes (CRBT), Music and Entertainment,” he added.

Aircel has partnered with Bhupesh Sharma and Nyassa AstroCorp to make the service possible. with Bhupesh Sharma, who works with the consultancy Nyassa AstroCorp is behind the predictions. “I firmly believe that astrology has answers to many of life’s questions and dilemmas. I am delighted to support Aircel’s astro service as it is helping customers get unconventional and radical professional advice, suggestions and predictions from us,” Mr. Sharma responded.

11
Leave a Reply

avatar
Photo and Image Files
 
 
 
11 Comment threads
0 Thread replies
0 Followers
 
Most reacted comment
Hottest comment thread
10 Comment authors
Mahmood JunaidsubhamArunAnirbanRDB Recent comment authors
newest oldest most voted
Mahmood Junaid
Mahmood Junaid

I have been using idea cellular for past 14 months… I hadn’t faced any false deductions… only problem i face these days is network congestion these days at kerala..

subham
subham

yup, agree with others. totally auto activated. aircel activates those crap vas without the subscriber’s consent and deduct money. I am also a victim of this type of activities. but most of the time I’m able to recover my balances spending so many words and time with the CC :3

Recent Posts

Vodafone Rs 299 Prepaid Recharge With 70 Days Validity Introduced

Vodafone has brought a new prepaid recharge of Rs 299 aimed at users who’re looking for a long-validity plan on...

Telecom Gear Maker HFCL Bags Rs 3,329 Crore Worth Order from BSNL to Build Network of Indian Army

Domestic telecom gear maker HFCL on Tuesday said it has bagged Rs 3,329 crore order from state-owned BSNL to build...

Oppo Reno 2 Confirmed to Feature Snapdragon 730G SoC, 8GB of RAM and 4000mAh Battery

Oppo Reno 2 is all set to make its entry into the crowded Indian smartphone market on August 28. Ahead...