Apple Expected to Launch New MacBook Air at the WWDC Event Commencing on June 4

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Though not too long ago, rumours indicated the demise of MacBook Air, but latest reports say otherwise. Apple is planning to launch a refreshed MacBook Air at its Worldwide Developers Conference (WWDC) in June according to a Forbes report. Apple has just revealed that it will be holding next WWDC event from June 4 to June 8 in San Jose. The Cupertino giant has historically used the WWDC to launch secondary products, so a MacBook Air launch seems quite plausible. Sources familiar with Apple’s supply chain told DigiTimes that Apple is currently working on an entry-level MacBook that will ship by the end of 2018’s second quarter.


As per the report, the new low-end MacBook will be priced in line with the current MacBook Air models in the market, if not slightly lower. Apple is targeting a starting price range between $799 and $899 though the current MacBook Air starts for $999.

Apple originally was planning to cut the overall costs by striking a deal with China-based display manufacturer but was unsuccessful due to unnamed issues. Instead, the company is now relying on South Korea-based LG Display.

The entry-level MacBook will be getting 13.3-inch a-Si panels from LG Display packing 2,560 x 1,600 resolution as per the report. This means the alleged entry-level Macbook could only be the Air since it is shipping with 13.3-inch display size. However, it remains to be seen if Apple actually would market the entry-level MacBook as an Air model, as we reported earlier.

If this turns out to be true, the new MacBook Air would also be the first one sporting a Retina Display. The current MacBook Air models sport 13.3-inch screens sporting a 1440 x 900 resolution.

The report notes that LG Display will begin supplying the panels in April, meaning the first batch of entry-level MacBooks will enter production by May end or early June. The Quanta Computer will handle 70% of Apple’s orders while Foxconn will deal with the rest.

The company is reportedly targeting six million units of its entry-level MacBooks this year, but the analysts suggest it may only hit the four-million mark due to the end cost.

News of MacBook Air earlier surfaced back in January when from KGI Securities analyst Ming-Chi Kuo hinted Apple is working to release a revamped MacBook Air model sometime in the second quarter of 2018.

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Chakri is a go-to guy for your next smartphone recommendation. Back in his engineering days, he used to play with smartphones by installing custom ROMs and that passion got him into the tech industry. He still goes nuts about a smartphone knocking his door for review. Currently managing everything at Telecom Talk, Chakri is trying to master PUBG Mobile in his free time.

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