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Vice President of Product Development at Relm Insurance
Madhav Sheth
CEO of Ai+ Smartphone
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CEO Render Networks
Though not too long ago, rumours indicated the demise of MacBook Air, but latest reports say otherwise. Apple is planning to launch a refreshed MacBook Air at its Worldwide Developers Conference (WWDC) in June according to a Forbes report. Apple has just revealed that it will be holding next WWDC event from June 4 to June 8 in San Jose. The Cupertino giant has historically used the WWDC to launch secondary products, so a MacBook Air launch seems quite plausible. Sources familiar with Apple’s supply chain told DigiTimes that Apple is currently working on an entry-level MacBook that will ship by the end of 2018’s second quarter.
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As per the report, the new low-end MacBook will be priced in line with the current MacBook Air models in the market, if not slightly lower. Apple is targeting a starting price range between $799 and $899 though the current MacBook Air starts for $999.
Apple originally was planning to cut the overall costs by striking a deal with China-based display manufacturer but was unsuccessful due to unnamed issues. Instead, the company is now relying on South Korea-based LG Display.
The entry-level MacBook will be getting 13.3-inch a-Si panels from LG Display packing 2,560 x 1,600 resolution as per the report. This means the alleged entry-level Macbook could only be the Air since it is shipping with 13.3-inch display size. However, it remains to be seen if Apple actually would market the entry-level MacBook as an Air model, as we reported earlier.
