The new association will highlight the all-encompassing core value of the Group- bringing products to customers that fulfill their needs with unceasing affordability.
The campaign seeks to establish the superior network of Reliance Communications in both GSM and CDMA services. The two new television commercials with Anushka Sharma and Rannvijay (of Roadies fame) will highlight the greater benefits of the Unlimited Talk Time and Call Connect features of Reliance Communications.
The new TVCs takes slices of real life situations to convey the affordability of RCom products and their feature-rich benefits. The unlimited talktime TVC highlights unlimited onnet calls for Rs 299 per month in both CDMA and GSM services. Call Connect in one go focuses on the importance of connecting calls in one go.
Reliance Communications has signed four news TVCs out of which two will go on air very soon. It added that it expected to have a long term association with Anushka Sharma to promote RCom’s Superior Brand proposition to the general public.
A Brief about the 2 TVCs
Unlimited Talk Time: In this film both Anushka Sharma and Rannvijay are in the backseat of a car talking to their respective friends over the phone. They are evidently annoyed at each other but sadly stuck in the same cab on a rainy day on the way to a movie. They are both cribbing about each other to their friends when Rannvijay abruptly stops talking. She turns to him and says, “Kyon meri buraaiyan khatam ho gayee? Ohhhh! Talktimekhatam ho gaya. Mere network pe unlimited hai, teri buraiyon kitarah” and merrily continues her call.
Call Connect: This film starts with Rannvijay realizing that it’s his mom’s birthday and he picks up the phone to call and wish her. When Anushka reminds him that it’s not 12 yet, he says he wants to be the first to wish her. He is then seen struggling to get through, but because of his faulty network, even after multiple attempts he can’t get through.