Amazon Leads Indian Smart Speakers Market With 59% Market Share: IDC

Smart speakers market in India is getting bigger with every passing quarter as brands are aggressively launching new models with innovative features. Going by a new report published by International Data Corporation (IDC), Amazon is leading the Indian smart speakers category with 59% share and the US-based company is closely followed by search giant Google which secured the second position. Overall, the smart speakers category in India grew by 47% during the second quarter of 2018. The IDC report is named as “Worldwide Quarterly Smart Home Device Tracker”. Amazon sells its Echo range of smart speakers in India, while Google has two Home products in the country with Google Assistant baked in.

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Smart Speakers Category in India is Still in Nascent Stages

“Although the initial usage of smart speakers are currently limited to few use cases as the smart homes market is at a very nascent stage in India, we are seeing signs of it growing beyond entertainment,” Navkendar Singh, Associate Research Director, IDC India, said in a statement.

The Indian smart home devices market which consists of connected lights, smart speakers, connected thermostats, smart TVs, home monitoring/security products, digital media adapters, among other connected devices for homes, saw a healthy year over year growth of 107% to reach at 1.4 million shipments in the second quarter of 2018, as reported by IANS.

Xiaomi Tripled its Smart TV in India During Q2 2018

Video entertainment category which includes smart TVs, streaming sticks and set-top boxes grew 81% year-over-year, and the category continues to dominate with 85% unit share within the portfolio of various smart home products.