Airtel’s innovation for farmers: “Mera Airtel, Mera Vishwas”

By July 6th, 2010 AT 1:07 PM

Airtel's innovation for farmers: "Mera Airtel, Mera Vishwas"AirTel’s innovative yet powerful relations with customers went into a next level with its extension of the campaign “Atoot Network Atoot Bandhan” to “‘Mera Airtel, Mera Vishwas’” which will enable Farmers of Vidharba to earn alternate revenue.

As a part of this campaign, Airtel will offer 100 PCO boxes to the farmers spread across 20 villages in Vidharba for FREE. Each PCO box is of worth Rs.2, 500 and also has a FREE initial talktime of worth Rs.2, 800.

With this, farmers of Vidarbha would be given an opportunity to earn alternate revenue by presenting 100 farmers with PCO boxes.

Speaking on the occasion, Mr. Anant Arora, COO, Mobility, Bharti Airtel, Maharashtra and Goa said, “The telecom industry has contributed immensely towards rural development and Airtel has been at the forefront of it. This initiative, is our yet another endeavor to contribute to the society and enhance the quality of life for the farmers. In the past we have addressed their needs with innovative value added services like Krishi Labh, Airtel Mobile Pump which have seen a huge success amongst them. We are certain that this too will bring about a positive change to their lives and at the same time improve the connectivity of the region.”

This innovative preposition will provide impetus to the growth of 100 farmers spread across 20 villages in Vidarbha. Villages from Amravati, Yavatmal Bhandara, Akola, and Wardha with a population of 15,000 to 20,000 will be the first to benefit from this initiative. Along with enhancing the lives of these farmers monetarily, this initiative will further improve quality of life of the villagers by strengthening the telephone connectivity.

The process of farmer selection was done by the Sarpanch of the respective villages who as per his understanding appointed farmers who are in need of the same. This initiative further allows the other members of the family to earn money while at home. Hope that with such kind of initiatives by Bharti Airtel, other operators too will extend its warm relationship with the Farmers!

11
Leave a Reply

avatar
Photo and Image Files
 
 
 
11 Comment threads
0 Thread replies
0 Followers
 
Most reacted comment
Hottest comment thread
8 Comment authors
mekalwin TepynicweblyAmit.GARJUN.C Recent comment authors
newest oldest most voted
mekalwin T
mekalwin T

improve network in mumbai and maharashtra-goa

epynic
epynic

webly :
Airtel’s network is very poor in Goa.

not so its really,,gud but slight congestion in aqnd arounddddddd

Recent Posts

Xiaomi Announces Patchwall UI 2.0 Update With New Light Theme and Easy News Access for Mi TVs

Mi TV India, in its official Twitter handle, has announced the Patchwall 2.0 UI for its Smart TVs. It is...

Trai Hopes to Finalise Views on OTT Services by May-End

Telecom regulator Trai hopes to finalise, by May-end its views on whether Over-The-Top (OTT) services like Whatsapp and Skype should...

Reliance Jio GigaFiber Services With Landline, TV and Broadband Likely to Cost Rs 600 per Month

Finally, after a long wait, we have a rate card for the services of Reliance Jio GigaFiber as the Mukesh...