Airtel’s innovation for farmers: “Mera Airtel, Mera Vishwas”

By July 6th, 2010 AT 1:07 PM

Airtel's innovation for farmers: "Mera Airtel, Mera Vishwas"AirTel’s innovative yet powerful relations with customers went into a next level with its extension of the campaign “Atoot Network Atoot Bandhan” to “‘Mera Airtel, Mera Vishwas’” which will enable Farmers of Vidharba to earn alternate revenue.

As a part of this campaign, Airtel will offer 100 PCO boxes to the farmers spread across 20 villages in Vidharba for FREE. Each PCO box is of worth Rs.2, 500 and also has a FREE initial talktime of worth Rs.2, 800.

With this, farmers of Vidarbha would be given an opportunity to earn alternate revenue by presenting 100 farmers with PCO boxes.

Speaking on the occasion, Mr. Anant Arora, COO, Mobility, Bharti Airtel, Maharashtra and Goa said, “The telecom industry has contributed immensely towards rural development and Airtel has been at the forefront of it. This initiative, is our yet another endeavor to contribute to the society and enhance the quality of life for the farmers. In the past we have addressed their needs with innovative value added services like Krishi Labh, Airtel Mobile Pump which have seen a huge success amongst them. We are certain that this too will bring about a positive change to their lives and at the same time improve the connectivity of the region.”

This innovative preposition will provide impetus to the growth of 100 farmers spread across 20 villages in Vidarbha. Villages from Amravati, Yavatmal Bhandara, Akola, and Wardha with a population of 15,000 to 20,000 will be the first to benefit from this initiative. Along with enhancing the lives of these farmers monetarily, this initiative will further improve quality of life of the villagers by strengthening the telephone connectivity.

The process of farmer selection was done by the Sarpanch of the respective villages who as per his understanding appointed farmers who are in need of the same. This initiative further allows the other members of the family to earn money while at home. Hope that with such kind of initiatives by Bharti Airtel, other operators too will extend its warm relationship with the Farmers!

Leave a Reply

11 Comment threads
0 Thread replies
Most reacted comment
Hottest comment thread
8 Comment authors
mekalwin TepynicweblyAmit.GARJUN.C Recent comment authors
newest oldest most voted
mekalwin T
mekalwin T

improve network in mumbai and maharashtra-goa


webly :
Airtel’s network is very poor in Goa.

not so its really,,gud but slight congestion in aqnd arounddddddd

Recent Posts

Bharti Airtel Rs 100 and Rs 500 Talk Time Recharges are Back Again for Prepaid Users

The removal of talk time recharges from Vodafone Idea’s and Bharti Airtel’s portfolio was met with hostility by the subscribers....

BSNL Revises Rs 98 Prepaid Plan, Now Offers 2GB Daily Data and Eros Now Subscription

After reducing the validity of two voice-only prepaid plans of Rs 99 and Rs 319, BSNL has now revised its...

GTPL Hathway Added 11,000 Broadband Subscribers During Q3 FY19

GTPL Hathway has released its Q3 FY19 earnings report. The cable and broadband service provider revealed that its consolidated EBITDA...