In order to maintain competitive edge over Idea, Airtel had started offering double data on 3G/4G plans starting from Rs 247 and above, but now the company has withdrawn the special offer in Kerala circle.
Idea Cellular was the first to offer double data on all 3G/4G data packs above 1GB. With Airtel withdrawing the special double data offer, leaves Idea the sole operator in the circle offering double data on 4G data packs.
Vodafone who has also launched 4G service in few cities has not announced any special offers for its subscribers. However, all three operators offer 4G at 3G rates and have upgraded their 3G plans to 4G. Idea, who is already the market leader in the circle, has expanded its 4G services in 10 cities to achieve edge over its rivals.