Going head-on-head with Reliance Jio, Bharti Airtel has rolled out an interactive gamification experience for its users on the Airtel TV application. Dubbed as ‘Airtel TV Free Hit,’ it is an in-app quiz based game where users have to answer a set of interesting questions related to the ongoing IPL games, and there will be daily cash prizes worth over two crore rupees. The Airtel TV Free Hit game is available to users in two versions- Airtel TV Free Hit Live that can be played every day before the T20 match at 7:30 PM and a non-LIVE version that can be played along the with the T20 match telecast. To get started, users need to upgrade to the latest version of Airtel TV app on their smartphones and register themselves to participate in the program. Airtel TV Free Hit program is available to Android users right now, and there’s no info on Airtel whether on when it’s going to be rolled out to iOS users.
To play the game, users should log into the Airtel TV app at 7:30 PM daily, before the match. The digital anchor will bounce off 11 interesting questions about the ongoing T20 matches. Users who get all 11 questions correct will share the winning amount.
This game will also offer users the option of ‘life’ which is active during the course of T20 matches and will help users evade elimination. Users are also granted extended ‘lives’ upon watching an existing game till the end and can be utilised for the next/ upcoming match as well.
Coming to the Airtel TV Free Hit non-live version, it gets activated at the beginning of every T20 match and has been designed specifically for the sit-at-home cricket lovers. Users have to analyse the match outcome to win instant money. Users will be awarded runs for each correct answer and the ones reaching the targets (set at the beginning of the game) and will share the winning amount at the end of the match on a daily basis.
Commenting on the launch, Gautam Sinha, CEO – Times Internet said, “We are very happy to partner with Airtel and extend BrainBaazi’s platform for Airtel’s live cricket gaming show. It’s a testament to what we have built with BrainBaazi, a live mobile video platform that can engage with millions of people at the same time.”
Winners of both the contests will be notified via in-app notification. The quiz will run for the duration of the ongoing T20 series. This move from Airtel will also increase the user base of Airtel TV application. Already, Airtel TV application has reached new heights in the last few months, especially after making the service free for all the Airtel users until June 2018.