Airtel Offer Videos at Re 1; Selling 3G is Not So Easy

Recently Airtel tweeted that Airtel users can watch cool videos over at just Re 1. In that portal Airtel does some promotion of 3G – how it is better than 2G in offering better quality and clarity on voice calls too.

airtel-rs1-videoI am not sure how good is this promotion or the videos at Re 1 to push 3G services to masses. 3G penetration is not bad in the country, but very few customers are using 3G regularly – and ARPU or DoU (Data of Usage per month) is still very low from 3G data. Experts say video will give the boost to 3G, but offering videos through operator’s own portal will not work.

Indian operators even if create a video sharing platform for Indian users and offer that service at a low price it will never work. Rather they can monetize by linking up with the popular services. For eg. Reliance Communciations is offering unlimited Facebook, WhatApp or Twitter access at a very low cost. Interestingly no other operator is offering the same but I think linking these OTT players will help the operators to generate revenue.

After investing a lot for 3G, operators are in a big test – how to sell 3G? To many people 3G is nothing but faster mobile internet. Those are on mobile handsets 3G does not mean extra for them. So operators should think more to push 3G among customers. Also smartphone penetration is required, where only Idea Cellular seems serious with own range of affordable smartphones.

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31 Comments on "Airtel Offer Videos at Re 1; Selling 3G is Not So Easy"


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May 5, 2013 12:52 pm 12:52 PM

if i want to watch 200 videos in a day that means i have to spend 6000 rs for month ….this is ridiculous this will flop service like airtel money …

May 4, 2013 12:05 am 12:05 AM

tata docomo decrese the prise of 3g packs in gujarat its offers:

Rs.98 for 600 mb 3G (1Month)
Rs.255 for 2GB 3G (1month)
Rs.450 for 3 GB (1Month)

but superb offer is that

Rs.250 with Gets 222 Rs Main Talktime for lifetime..
nd main thing 1GB 3G free nd then after “Unlimited” 2G free…!!!!


Kishan Kukadiya
May 15, 2013 8:25 pm 8:25 PM

Unlimited 2g usable or not,
I activate it first time bt 2g data can not used, internet hi connect nahi ho raha tha 3g use krne ke baad..

May 4, 2013 7:52 am 7:52 AM

Ya… in karnataka as well , I am using this for a long time..

DOooooooooo .Coooooooooooooooooooooooo… moooooooooooooooooooooooooooooooooo .

May 3, 2013 2:30 pm 2:30 PM

in India use of apps,video on demand is emerging. If Airtel caters Indian customer liking then subscriber wont mind to pay Rs 1 for it..