Airtel Launches SMS Based Health Pack

By June 21st, 2011 AT 12:17 PM

Airtel Launches SMS Based Health PackAirtel today announced the launch of its SMS-based health packs that will provide subscribers with information and content on a variety of health and medical care aspects.

Airtel’s mHealth portal will be available over SMS short code 54444. Under this VAS, various packs like Women’s Health Pack, Men’s Health Pack, Disease Specific Packs, Lifestyle Packs etc are available in several categories relevant for customers and priced at Rs. 30 per month or Re 1 per day.

To subscribe, Airtel mobile customers can SMS ‘Health’ to 54444 (toll free) to select a desired pack and start receiving daily updates towards a healthier lifestyle.

Airtel’s health packs will provide Indian masses with accredited, informative and actionable content in a simple SMS-based format. With this, Airtel has furthered its commitment towards offering a variety of life enriching services including the area of mHealth – which can play a crucial role in taking medical care and facilities to the mobile phones of Airtel’s 160 million plus customers in India.

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