Airtel Introduces Tees Maar Khan Exclusive VAS Content For Its Subscribers

Did Katrina Kaif get your pulse racing in the number Sheila Ki Jawaani? Now is your chance to catch Tees Maar Khan on your airtel mobile sitting anywhere, at anytime!

Bharti Airtel today announced that it has launched Tees Maar Khan offering exclusive and rich Mobile VAS content for its 150 million mobile service customers across the country.

Tees Maar Khan contents will now be available exclusively for airtel customers which includes

* Tees Maar Khan mobile game which will be available on airtel Live for a standard Rs. 99 per download charge.

*Tees Maar Khan wallpaper images etc from airtel Live

* One can also Call 55225 to set Tees Maar Khan songs as your Hello Tune

* Tees Maar Khan movie preview is already available on Airtel Talkies. A 15-minute version of the film will be available for airtel customers 10 days post the theatrical release of the movie.

* Airtel customers can now also listen to the star cast of Tees Maar Khan on Airtel Blog.

Commenting on the exclusive partnership, Mr. Shireesh Joshi, CMO-Mobile Services, Bharti airtel said, “airtel is committed towards improving the customer experience with innovative mobile service offerings and fresh content that help people enjoy different forms of entertainment. Today, we are proud to bring the Tees Maar Khan advantage to our customers across the country – getting them closer to their love for Bollywood and bringing them alive airtel’s brand promise of dil jo chahe, paas laaye.”

“airtel’s partnership with UTV Movies represents a promising conglomeration of telecom and Bollywood – one that will pave way for many of such strong industry partnerships in the future”, added Joshi.

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December 22, 2010 11:36 pm 11:36 PM

Hope this VAS is not imposed (or start subscribcription without approval) on customers as Reliance is doing. 🙁