Airtel ‘hfz’ Alive in Ahmedabad (Gujarat) [Video]

Bharti airtel, one of India’s largest telecom operators, has organized a unique on-ground customer engagement initiative at Gulmohar Park Mall in Ahmedabad (Gujarat) Mall in keeping with its recently launched hfz campaign targeting the youth of India.

A flash mob of youngsters dance on HAR EK FRIEND ZARURI HOTA HAI (hfz), and get the mall visitors to join in excitement. Already there is much hype in the e-world as Airtel has mainly concentrated into socializing the idea. India’s biggest cellular service operator is now all ready to target the youth market with their latest pinch.

Airtel also put up an contest “Road to Vegas” on Facebook to promote ‘hfz’ Campaign among their fans as earlier we shared in TelecomTalk. So if you have any special and interesting friend share it through facebook and you could win to Las Vegas with your friend or just walk away with daily prizes. Airtel has introduced an application through which you will be able to tag friends according to your choice and type of friend.

If you remember couple of months back Vodafone came up with a similar campaign called Blackberry Boys .

Do you think these kind of promotion will help Airtel in long term can this campaign beat Blackberry Boys ?

Thanks! Shreya

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25 Comments on "Airtel ‘hfz’ Alive in Ahmedabad (Gujarat) [Video]"


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September 15, 2011 8:12 pm 8:12 PM

devx :
PLZ look at the thread title before commenting….
If nokia gave a new set should we all dance !!!

dude i just shared my experience and i think i have the right to do so.if TT had provided some dedicated thread then i would posted it there and more over who are u to tell me ??? this post was visible to all TT readers only after TT moderated it. TT itself is not having any problem with that and who do u think u are ? stop being such a sadist

September 15, 2011 5:17 pm 5:17 PM

but the tariffs have gone up in home circle like 1.2p/sec now a days so the home circle tariff will also come down after the new telecom policy. is it right?

September 15, 2011 5:16 pm 5:16 PM

thanks it is great to hear that. i also saw in ET sometime back.