Airtel announces night plan with ‘voice cash-back’ offer

India’s largest telecom operator, Bharti Airtel has started offering cash backs on used voice calls, similar to their ‘Data Cash Back’ offer. It means that users will now get half of used voice-calling balance credited back to their main account.

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The new offer comes as an outcome of Airtel’s ‘Data Cash Back’ strategy, which worked well in the market. The offer fetched maximum new users for the company in the last few months. Besides, the company also recorded a substantial growth in the number of data users. In a bid to repeat the same success with voice-calling, Airtel has come up with a similar offer in calling segment.

The Airtel customers who have already activated ‘Data Cash Back’ offer; will be getting rewarded with free voice seconds as a part of the new voice-calling offer. It means that their used voice seconds will be credited back to main balance if they have made calls to any number in the night (between 12 AM- 6 AM).