Bharti Airtel Limited, today announced the commercial launch of its high speed 4G services (also called LTE) in 296 towns across India. This follows the successful trial of services in select cities and the feedback received from customers.
Airtel also announced the launch of a new carrier agnostic mobile app – ‘Wynk Movies’ – a first of its kind movie mall that will offer a specially curated library of thousands of movies and other popular videos. This follows the successful launch of Wynk Music and establishes Airtel as the only mobile operator in India to offer OTT (Over-the-Top) mobile applications that work across carriers.
Announcing the launch, Gopal Vittal, MD & CEO, Bharti Airtel (India & South Asia) said, “At Airtel, the customer is at the heart of everything we do and therefore we first opened our 4G network to some of them for their valuable feedback. With the help of the feedback received from the beta launches, we have now built India’s first commercial 4G network that will make high speed mobile broadband a reality. The national roll-out today is another small step in our journey to be the most innovative and customer focused brand.”
“We also believe that an open platform is critical to developing an ecosystem that nurtures innovation and enabling our consumers to access a myriad set of possibilities on their mobile phones. Our 4G network is therefore built on an open partner ecosystem model that brings together the best in the industry and introduces the market to these never before experiences. Together with our network and device partners, we have enabled a deeper proliferation of 4G in the country and I take this opportunity to thank them for working with us to introduce India to the amazing 4G experience”, Gopal added.
4G at 3G prices: Airtel customers can enjoy 4G at 3G data prices with packs starting at Rs. 25. In addition, with every 4G SIM swap, Airtel is offering six months of unlimited music streaming and downloads on ‘Wynk Music’ and five free movies per month for six months on the Eros Now channel of ‘Wynk Movies’.
Airtel ‘Infinity Plans’: Airtel has today introduced a new range of ‘Infinity Plans’ starting Rs.999. These high-end plans offer unlimited voice calls on mobile (first time in India) along with data benefits and access to ‘Wynk Movies’ and ‘Wynk Music’.