To tap heavy data users, Airtel has now started offering 1 GB 3G data at only Rs 95 for its prepaid customers across many circles. This new data pack is targeted for data hungry customers as it comes with 1 GB 3G data for two days of validity. As of now, this new pack is the lowest priced 1 GB data 3G pack from Airtel.

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Few days back, telecom operator Vodafone had also introduced similar kind of pack at Rs 99 which offers 1 GB of 3G/4G data for only 1 days. While the new pack from Airtel would offer better value to customers as it offers more validity. Also, Airtel customers enrolled in ‘Data Cashback’ can avail 50 % extra data on night usage.

Keeping in mind the huge data growth, companies are rapidly expanding their data products. The Mittal-promoted telecom operator had 58.2 million data customers (23.2% of total customers) as on March 31, 2016.

The company has also witnessed an increase on average data usage per customer of 36.3% to 801 MBs per month as compared to 587 MBs in the previous year. Data ARPU increased by 21.4% to Rs 194 during the year from Rs 160 in the previous year , shared the company.

On the other hand , where telecom operators are cutting down freebies and stopped offering ‘Double Data’ on recharges and retailing 1 GB high speed data at an average of RS 250 – 275 ; this kind of pack at Rs 95 will help the heavy data customers to enjoy data at cheapest rates.