Airtel to Target Top 150 Cities and Towns for 5G Expansion and Postpaid Growth

On Wednesday, Bharti Airtel, India’s leading telecommunications provider, said it is rapidly expanding 5G to cities and towns where it matters the most. In the Q3FY23 earnings call briefing, Airtel’s Managing Director, Gopal Vittal, said the company had identified 150 top cities that account for nearly 40% of the Indian Telecom market – Mobility services, DTH, Broadband, Enterprise or Cloud Services – and would ramp up services in these areas to grow the revenue share strategically, cut costs and leverage the 5G Technology to drive postpaid growth.

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Leverage 5G to drive Postpaid Growth

Airtel said the company uses data science technologies to understand where traffic is moving and where the population is dispersed to decide the places for the rollout. In addition, the company wants to leverage 5G Technology to drive postpaid growth.

Every Tower is important

Airtel says it is really important for the company that every Individual Tower is profitable and revenue accretive. So, Airtel is utilising sophisticated data technologies to analyse the data and plan expansion accordingly.

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NSA Showing Positive Results

Vittal said the 5G Non-Standalone (5G NSA) technology that the company was deploying for 5G was also giving 30 per cent wider coverage in commercial trials than what it would have got with Standalone 5G. This coverage achieved is a big impact which will be felt in the number of 5G towers that the company needs to put up. The company will squeeze its 4G investments and focus more on the 5G Network. The company would invest more in future technologies, hence more investments into 5G.

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