Aggressive Pricing Working For Airtel?

By August 31st, 2012 AT 11:27 AM

Airtel which has been recording a continuous decline in revenue market share as compared to competitors, seems to be benefiting from its new aggressive pricing strategy.

If you compare numbers the first quarter numbers of this fiscal put out by TRAI to those of the last quarter for the previous year, it seems that their revenue share in the market is growing.

Lets have a closer look at the Revenue Market Share of Airtel Idea and Vodafone.

If you see the numbers it looks like Vodafone and Idea are dropping.

Airtel had made changes to its pricing earlier this year, including taking the lead in reducing high-end data prices (3G) by up to 70% to improve its revenue market share. And it looks like its working.

What do you guys think about the pricing of Airtel, Vodafone and Idea? Share your views.

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Kaushik RoyV.P.Gurucvasujitkamal Recent comment authors
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Kaushik Roy
Kaushik Roy

In Kolkata when I tried to call any Airtel mobile number from BSNL landline, it often gets cross connection with other numbers. It happening from last 6 months or so.

Is anybody else face the same in Kolkata ? Is it a new business trick by Airtel and BSNL together ?


It’s time to wake up Airtel. Most of the people are started using dual sim phones… One for incoming calls and other for outgoing calls… For incoming calls they prefer Airtel & BSNL and outgoing calls Idea & TATA DocomO are popularly used network. If Airtel stay with their old pricing strategy then they have to lose revenue and bear increased cost. At the same time developing networks like idea and docomo may develop their signal as well customer strength. Airtel can go for Aggressive Pricing Strategy. Since, you are holding highest no. of customers and cost per customer is… Read more »

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