Aggressive Pricing Working For Airtel?

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Airtel which has been recording a continuous decline in revenue market share as compared to competitors, seems to be benefiting from its new aggressive pricing strategy.

If you compare numbers the first quarter numbers of this fiscal put out by TRAI to those of the last quarter for the previous year, it seems that their revenue share in the market is growing.

Lets have a closer look at the Revenue Market Share of Airtel Idea and Vodafone.

If you see the numbers it looks like Vodafone and Idea are dropping.

Airtel had made changes to its pricing earlier this year, including taking the lead in reducing high-end data prices (3G) by up to 70% to improve its revenue market share. And it looks like its working.

What do you guys think about the pricing of Airtel, Vodafone and Idea? Share your views.

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