Andrew Bonwick
Vice President of Product Development at Relm Insurance
Madhav Sheth
CEO of Ai+ Smartphone
Varun Kashyap & Sridevi Reddy
Co-Founders, Zithara.ai
Transforming Indian Offline Retail and Customer Engagement Using AI


Smartphone giants like Samsung, Xiaomi and Apple usually offer one flagship series per year, with the time frame for the launch being either in Q1 or around fall.
Most of the time, users hold off on tech purchases and wait for Apple’s event which brings along with it the next generation of iPhones, which at times bring better advancements for a slightly cheaper price, at least for the base variant.
In India, the tech enthusiast usually works on a two-year upgrade cycle and, in foreign markets wherein mobile carriers play a huge role in your tech purchase, a two-year plan is the most common occurrence, persuading users to shift phones after the commencement of the two years.
That being said, in today’s day and age, this occurrence is being questioned left and right, considering as to how the pace of smartphone advancement has slowed down, and, for most users who opt for mid-range devices or flagships, software support has been extended to last way longer than two years, especially in the case of Samsung, Vivo and Apple. There are two key reasons that back up our theory, the first of which is in relation to the upgrade cycle itself.
The Upgrade Cycle Has Extended Quite A Bit

Despite all the new deals and products, the upgrade cycle itself has lengthened by quite a bit. Past reports from various publications and data collecting sites have revealed that users are much happier than in earlier years to hold on to their handset for longer periods of time.
In the United States of America, a market that has great demand for smartphones, 2019 was the lowest dip for two of the country’s largest carriers, Verizon and AT&T, with the dip in relation to the smartphones being sold/deals purchased.
