Can BSNL Make a Comeback Ever

can bsnl make a comeback ever now

Bharat Sanchar Nigam Limited (BSNL) is readying to launch 4G in 1 lakh sites by the end of the current financial year. So far, the state-run telecom operator has deployed 25000 sites. This leaves only 75000 sites more to go. The statement from telecom minister Jyotiraditya Scindia tells that authorities are now tracking BSNL’s daily 4G rollout targets. An official from the company has even confirmed that BSNL will look to upgrade its 4G to 5G by Sankranti in 2025.

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However, it is not 4G or 5G that will bring the customer trust back into the company. BSNL lacks the “modern” factor. Most of us will imagine BSNL workers as old, sitting in rusty buildings with slow fans and dim lights. The inferior network performance coupled with this legacy image has hurt BSNL’s business over the years.

Read More – BSNL 5G Launch by Sankranti Next Year: Report

Customers can flock back in with incentives. The real win for BSNL would come from retaining them for the long term and push them to subscribe with higher priced plans. 4G and 5G are just entry-points for marketing, but the real test would come in handling network capacity and providing competitive coverage compared to the private telecom operators. BSNL has roped in Boston Consulting Group (BCG), an American company to take help in reviving business with new plans. BCG is also said to help the state-run telecom company in improving its marketing activites in the later phase of work.

In the present scenario, BSNL is losing customers, and that too rapidly. Sure, we may see some additions or a slowdown in susbcriber loss due to the tariff hike. But this would be a temporary thing. Even Vodafone Idea’s (Vi) CEO said recently that they are not worried about losing customers to BSNL in the short-term, as these customers would eventually come back when they want a decent 4G network experience.