RCom Failed to Deliver What They Promised to CDMA Users

Change is good, not always! The line turns true when Reliance Communications had planned to decommission its CDMA services and would use the spectrum (of 800Mhz) for LTE roll out by reframing.

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Though CDMA was never able to edge out over GSM in India, some people like it for cheap voice calls and better wireless broadband (than 3G). All good thing come to an end, so does Reliance CDMA. But RCom does it in a wrong way – first they lured their CDMA customers by offering CDMA to 4G migration. But actually RCom migrated the CDMA customers of 9 circles (Kolkata, Delhi, Mumbai, Maharashtra, Gujarat, Andra Pradesh, Madhya Pradesh, UP East & West) to their GSM network first in the first phase.

In the migration process RCom asked its customers to visit Reliance Stores where they have to make a recharge for migration and a new ‘4G Smart SIM’ will be given to them. After the recharge customers would get a pre migration offer – 1GB EvDo data, 150min local calling and unlimited onnet calls. At a due course CDMA would be shut down and RUIM would stop working – then you can use the new SIM.

However despite of Reliance’s effort to convey the message of shutting down CDMA to the customers many remained reluctant as a majority of Reliance CDMA subscribers were basic voice only users who are enjoying superior voice clarity, cheaper tariff and excellent coverage thanks to 800Mhz spectrum & CDMA technology itself.